Home Digital Technology SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)

SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)

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SEO Tutorial for Beginners - Step by Step Guide

in this tutorial I’ll be going through

SEO for beginners and I’ll be using

Yoast SEO to optimize a wordpress

website but let’s say if you’re using

Shopify or another content management

system you can still use this guide but

you just have to follow the same

principles and find out where you can

actually edit the on-page SEO part for

your website ok so my name is Hogan and

I’m gonna be going through the five step

formula to rank on page number one so in

stage one I’m gonna be talking about

understanding SEO and stage two will be

going through keyword research and also

competition analysis then we’ll be

moving to stage three which is on-page

optimization and then stage four off

page optimization and Stage five

analysis okay so finally I also give you

some actionable tips and advice to also

boost your rankings right so what can

you actually use this guide for so you

can use this guide to optimize your own

local website or a blog or e-commerce

website and convert them to sales or you

can actually just use this guide for

educational purposes and maybe you can

help clients you know optimize their

websites and charge monthly retainers

it’s really up to you what users guide

for but this is a one-hour tutorial so

maybe you know grab a coffee or

something like that

all right so what is SEO right search

engine optimization it basically means

optimizing your website so it ranks on

these search engines for example on

Google and Bing and other things like

that right so so that you can actually

get organic traffic to your website so

this is actually the best traffic source

that you can get because people are

looking for exactly what you have to

offer right so for example if you’re

doing paid advertising on Facebook ads

I’m not saying that it’s bad I’m just

saying compared to that this is

something that you really need to focus

on for your website or your business

right because if you’re doing paid

advertising you’re only guessing what

they want right you’re interrupting them

for example they’re watching TV and

they’re scrolling through their Facebook

feed on their mobile during a

advertisement on TV

but they’re not really looking for a

carpet cleaning service if that’s what

you’re offering right there in the

mindset of you know looking at what

their friends are doing and stuff like

that right there not really looking for

a carpet cleaning service because their

carpets clean already but let’s say you

know if you’re ranking on Google and

your ranking for carpet cleaning in a

specific location people actually have

that problem that wants to be solved

right so they’re people that people are

actually looking for that solution and

they wanted urgently okay if you’re

ranking there then you’re gonna have a

really good chance of converting those

to sales and there are thousands and

thousands of people who are searching

for exactly what you have to offer and

once you actually start ranking then you

get consistent visitors to your website

for free and all you need to do is

maintain that okay so I’m gonna explain

a little bit about how Google actually

ranks your website so the first thing

they do the most basic thing is they

scan your website so let’s look at this

website here Forbes travel guide okay so

how they scan your website is they look

at your pages content you know does it

actually have the keywords which the

user is actually searching for so

Google’s job is to provide the most

relevant you know the rep most relevant

answers to that users search query right

so whatever they’re searching for if

they’re searching for this cost study is

este beach resort I think that’s how you

pronounce it okay

then you better bet that that keyword

should be on that page right so they

actually look at the page source so if

you right click and view that page

source they look at the code here and

whether or not you know the content is

related to what the user is searching

for so that is the first step okay

the second step is our other websites

linking to you right so what that’s

gonna tell Google is you know is this

website’s relevance and also is this

website a helpful resource so normally

when people actually link to a specific

page it means that page is sort of

important okay it gives that page what

we call link juice right so for example

this Forbes Travel Guide it’s linking

back to the hotel website right so if

you actually click into that then that’s

gonna link to this hotel website

and that’s basically going to tell

Google that you know this website is

quiet trustworthy because Forbes is

actually linking to it right so the

second step is actually getting links to

your website so I’ll be going through

that how to get links later but that is

basically the main two factors that

Google uses to calculate it right then

there are other things which is the

click-through rate so the click-through

rate is for example if we actually go to

Google and let’s just do maybe best

hotels in Bali okay if if you’re

actually searching for best hotels to

Bali then when people are browsing that

like for example if I’m a user or a

customer and I’m scrolling through the

results here and I don’t click on these

two results okay I click on this result

because because basically the the title

here and also the description is much

more sort of clickable and these two get

clicked less okay because they haven’t

optimized the title they haven’t

optimized their description so this

one’s going to get a higher

click-through rate so more people are

going to click through it less people

are gonna click through to these

websites okay that will mean a low

click-through rate so Google takes that

into consideration as well so we’ll be

going through how to optimize those

settings later but basically user

experience is another factor so how long

someone actually spends on your website

so how long does the actual user spend

browsing this website will actually tell

a lot to Google whether or not this

website is a valuable resource okay so

if people click onto your website and

they look at it and you have some really

really bad picture or you know really

really bad layout and content people are

gonna click off that website and Google

is going to know that website is not a

good website and they’re not gonna rank

you right so it’s really important to to

take that into consideration another

factor is the speed of the website so if

your website takes longer than I think

three or four seconds to load people are

gonna click off your website another

factor is mobile friendliness so it’s

really important to have a

mobile-friendly web

and you can check your mobile

friendliness on a page called I think

the sponsor Nader comm so you can plug

in this URL for example this hotel URL

plug it into here and then click on go

and basically you can see if it’s you

know mobile responsive or not okay so

basically they take everything into

consideration so your goal is to make a

website the best you can for the user so

make the user happy and solve a problem

and give amazing value and then

basically you’ll get ranked ok so it’s

also really important to understand that

Google makes most of us money from

AdWords so AdWords is the ads up here so

if someone actually clicks into that ad

then the advertiser for example this

pure brightening cleaning company will

have to pay Google ok

so Google makes most of the money from

its search engine and AdWords so it’s

really important that you know Google

provides the best user experience when

people actually using their free search

engine so people can keep coming back to

the search engine keep using it keep

clicking on their ads ok so so you gotta

really understand that and if you have a

bad website that doesn’t provide any

value then it’s not gonna rank alright

so there’s three different types of

search queries informational so what

that means is people are looking for an

answer to a question so for example you

might be looking on how to make money or

how to do SEO how to lose weight you

know those are informational types of

keywords or people might be doing

earphone reviews or the best TV or best

HDTV review those types of informational

keywords and you’ve also got

navigational so navigational is people

know where they want to go but they use

Google as a way to navigate through that

website because they might not know the

domain so for example people might be on

Google anyway and there might be like

typing in Amazon or something like that

or Amazon AWS which is a Amazon service

you know for example some people don’t

know the exact URL so they’re not going

to type it into here but they use

the Google search to navigate to that

page all right and then there is the

transactional types of keywords so

people are looking to buy something or

spend money for example carpet cleaning

in a specific location so people are

looking for a service and they’re really

likely to buy or it might be for like an

e-commerce store might be for like buy

shoes online or buy a specific pair of

shoes online

those are transactional so what we’re

going to be focusing on is transactional

and also informational informational is

really important because you have more

control over that because you have more

creativity in terms of what content you

can create and you can target more

keywords and once you actually target

those keywords and you start ranking for

these keywords which some of them I

really sort of highly searched for then

you can start using that you know that

your blog or something like that or that

page to go back to your shop page or to

your services page alright so what we’re

gonna be doing is finding keywords so

I’ve structured this into three sections

local blog and personal and e-commerce

so the principles are pretty much the

same but there are some slight

differences and I want to go through

different examples to help you

understand a little bit better if you

don’t want to go and watch specific

parts you can use the time status below

to skip to the most relevant section but

I highly recommend watching at all

because yeah I think it’s really

important so for this part of the video

I’ll be going through finding keywords

so the basics of finding a good keyword

is that you want to find a keyword which

is sort of related or really relevant to

what you actually have to offer right

you don’t want to rank for something

that you don’t actually provide so let’s

say for example you’re selling organic

coffee beans then you don’t really want

to at least at first rank for a broad

term for example like coffee okay

because when people are searching for

coffee on Google you know they might be

looking for definitions or you know all

sorts of different things like you

wouldn’t know right but there are a lot

of searches but you know not many of

them are looking for again

coffee beans so it would be much easier

for you to rank your website and also

you’ll convert higher also you’ll

probably have less competition and you

actually satisfy the visitor if you

actually target what you have to offer

okay so once you actually get some

results it’s gonna build your confidence

up with SEO and then you’re gonna be

able to dominate so I’m gonna actually

go through a example so I’m gonna do a

local carpet cleaning business as an

example to show you sort of everything

that I do to find the keywords okay so

for example like all the tools and

everything I’ll show you everything

right now okay so what I normally do is

I probably write it down on a piece of

paper in this case I’m just gonna type

it out so this is a carpet cleaning

business so for me I would sort of put

myself in the shoes of the customer okay

what would they be searching for after

they just spilt you know coffee on their

carpet you know they’re probably

searched for like carpet cleaners in

Melbourne or they might search you know

carpet cleaning in Melbourne and they

might even search for how to remove

coffee stain from carpet okay so these

two keywords are highly transactional

this one is more informational so people

are looking for a how-to okay so based

on your seed keywords what I do is I

would copy the the keyword and then go

to Google okay and then just paste that

in and then do a Google search so what

we’re gonna do now is basically get some

more keyword ideas and we can do that by

just looking at our competitors websites

and see what they’re actually ranking

for so I’m gonna open the first result

here and maybe it will go with this one

here cobble cleaning Melbourne so let’s

take two examples so when we’re actually

looking at the website here you can just

go to the top part of the website here

and normally they’ll have services

okay so if you actually see here these

are all the keywords that they are

targeting their main keywords okay so

it’s really easy to see so if you go

back to this one here a different

website you can also hover on the

services and you can see the keywords

that they’re targeting so the targeting

carpet cleaning duct cleaning tile and

grout cleaning basically this is gonna

give you some more ideas like if you’re

new to the industry this is gonna give

you a lot of different ideas of what

people actually searching for and what

I’ll do is probably just look at all the

services and then put them on a notepad

or something like that so I would do

let’s say this one tile and grout

cleaning and then we’ll do this one as

well okay so obviously type out the ones

that you will provide as well okay so

I’m not going to type out all these ones

that is where I’ll do to generate some

keyword ideas of what pages that should

I create for my business and what

keywords should i target okay once you

have those seed keywords okay so you

should have probably like 10 to 20

different keywords based from their

website here

okay just looking at those services okay

then what I do is go to a website called

ubersuggest so if you go to Google and

just type in ubersuggest and click on

the first result we should take it to

neo Patel’s website and here we can

enter in the keyword so Carpet Cleaners

in Melbourne I would paste that into

here

the keyword and select web here here I’m

gonna select the country so I’m going to

select Australia so I’m gonna look for

English and then type in Australia click

on lookup ok so that says there is a

volume of six thousand and six hundred

so this is by the month so there’s six

thousand six hundred people searching

per month approximately okay and the CPC

which means cost per click and that’s

almost ten dollars so the cost per click

is if you actually look here you’ll see

that up here on the

there is add okay so these are Google

ads and advertisers for example this guy

here Carpet Cleaners Melbourne this

company is advertising using Google

Adwords

so if someone actually clicks on that

result then this company will have to

pay Google $9 60 per click okay so that

almost gives you a indication of how

competitive the keyword is alright so

normally the higher the CPC the more

competitive it is okay because you know

people are paying let’s say you know $10

per click so obviously these free

results here okay they’ll be quite

competitive because these are all for

free okay you don’t have to pay Google

if someone clicks into your your website

so that gives you an indication how

competitive it is so for example if you

click up here on the search volume ok

you’ll see cheap as chips

okay so chips are cheap as chips is a

company and the CPC is quite low only 58

cents the reason why it’s quite low is

because cheapest chips

people are actually typing that into

Google but that is not a sort of a

transactional keyword right that is a

navigational keyword so people are

navigating to that website okay so it

wouldn’t make sense for anyone any other

advertiser to be targeting that keyword

okay because people are looking

specifically for this keyword and

they’re not gonna click on anything else

so there’s not much point and as you can

see there is no Google ads here alright

so if we go back here then what you do

is you look at all the different

keywords okay so what I do is just copy

them probably to your your clipboard or

your notepad here and copy down all

those different ideas like everything

that is related to what you actually

have to offer so for example and at

least cleaning Melbourne so end of lease

is basically you know after you have

found a new place then you need to clean

that house for the landlord before you

can actually get the bond back alright

so we’ll look at all the different

keywords here you might prove

provide office cleaning okay I’m gonna

scroll down you might provide commercial

cleaning

you might just copy that down okay

vacate cleaning so that is almost the

same as the end of lease cleaning right

so different people type in different

stuff okay so it’s important to

understand that this one is bond

cleaning okay so these three here I

pretty much the same thing but you know

people type at different things okay so

this is going to give you a lot more

idea of what keywords people are

searching for and what keywords you can

actually create pages specifically for

so we’ve got here our best carpet

cleaning in Melbourne so you’ve got some

sort of modifiers these are called so

invest alright and you’ve also got

people typing in cheap okay so you can

copy down all these little keywords and

things like that and once you actually

create a page then you can actually add

these keywords onto your page so when

google scans your website they will see

that you have that content on the page

right like for example affordable ok

scrolling down and you might find some

informational types of keywords alright

so we can search down here for example

carpet cleaning cost ok copper cleaning

cost is people wants to know how much

does it cost for carpet cleaning

services so what I do is copy that down

as well ok so for these types of

keywords what I’ll do is I’ll create

blog posts for these alright so blog

posts are sort of different from pages

these are quite similar but you know

it’s kind of different these ones have a

set layouts and they look something like

this so blog post looks something like

we scroll down here I think these guys

probably have a blog I can’t click on

the blog and it’s sort of like an

article format right prepare your home

for the coldest season so this one is

probably winter cleaning tips maybe

that’s their keyword targeting ok so

this is the blog post ok so you would

probably create a blog post which is

covering

much it cost to clean the carpet okay so

people might be searching for this

keyword and then they might land on your

page and then they realize okay it’s not

that expensive and then they say oh okay

I might hire this company okay so it’s

sort of like picture this right so for

example McDonald’s they offer I think in

Australia at least they offer really

cheap soft-serve okay so what they do is

they put the soft serve and make it

really cheap so that they attract people

there and once a pick once people are

there then they upsell people on you

know a happy meal or like a Big Mac meal

the same thing with 7-elevens okay

they sell $1 coffee in Australia so they

attract people there so you know people

go there and they might buy different

stuff for example you know fill up the

car or whatnot okay because the $1

coffee okay so think of your blog

section on your website think of it as

sort of a place where you can attract

people in to create that brand awareness

and once people are there then people

can see all you offer that service as

well okay and it’s highly likely that

there will hire you because you know

they realize that you’re providing value

and that you’re an expert in what you

actually do so this does actually take

some time okay so this this isn’t like a

you know a one-hour thing this is pop

this probably take you like several

hours to you know find keywords and look

for the keywords and put them all on a

notepad okay once you actually have them

in the notepad then you should sort of

organize them into you know what pages

you want to create all right so if you

actually draw that out okay this is the

mind map that I created so for example

on my home page I’m gonna target carpet

cleaners Melbourne as my primary keyword

my secondary keyword is the same one but

it has in Melbourne in there okay so

what you normally want to do for each

page you want to target one primary

keyword okay and one secondary one but

it should be like very similar okay you

might have a you know modifier in there

or something like

in or cheaper affordable anything like

that okay

so this one might be primary keyword

might be tile cleaning Melbourne

secondary might be tile cleaning in

Melbourne okay you don’t want to confuse

Google and target you know all sorts of

keywords on one specific page and it’s

also important because if you actually

target let’s say go to this website here

let’s go to tile & grout cleaning okay

when people are searching for tile and

grout cleaning they’re looking for tile

and grout cleaning okay so so you should

have images of you know tiles and stuff

like that so you know as you can see

they have a video there and they have

content related to what that’s you know

that user is actually searching for okay

so if you target like you know multiple

keywords on one specific page then

people are gonna look at it and they’re

not gonna be sort of attracted to it

because you’re all over the place

okay so right now once you’ve actually

have you know your list of keywords it’s

time to sort of check out the

competition and see whether or not you

should go for that keyword or you should

try it and find a different variation of

that keyword okay so we can do that

manually and to do that manually if you

actually type in the keyword in the

Google alright then you can scroll down

and you can the first thing that you

want to see is is that keyword actually

in the title of the website okay so this

one is carpet dry cleaning Melbourne

okay so it has a variation of it okay

but it’s not exact and if you scroll

down here same thing carpet cleaning in

Melbourne okay so this one’s Carpet

Cleaners in Melbourne so it’s not exact

but it is a very similar variation

scrolling down and just looking at all

these ones they’re all pretty similar

and they do have variations of that

keyword and to me it’s sort of like a

medium competitive keyword okay so

people do have that in their title they

do have that in their URL as well and

they do have some of the keywords in the

Meta Description okay so what we’re

doing now is because Google actually

scans your website

and checks whether or not you have that

keyword on your page then you know this

is this is one of the most important

factors that’s you want to be looking

for okay then you want to be looking at

inside the website is that keyword

within the content okay so you do a ctrl

F and that will bring up this window

here and then you can try and paste in

your keywords so your one was Carpet

Cleaners in Melbourne okay so that’s not

on the page so that basically means that

you have a opportunity there so let’s

search up cop cleaners Melbourne okay so

that’s not in there carpet cleaners okay

they do have carpet cleaners in the

content but I think there are targeting

carpet cleaning melbourne okay so

they’re talking carpet cleaning let’s

see all right so that appears you know I

think 15 15 times on the website okay so

when google scans a website they’ll see

okay this website is related to carpet

cleaning and let’s do melbourne okay

they have one of those keywords in the

page right and let’s do melbourne carpet

cleaning that appears nine times right

so they have that keyword on the page so

when google scans it then they know that

it’s related to carpet cleaning in

melbourne right so what you want to

check for is the h1 tag so normally it

will be the title so you would highlight

that and then you click on inspect and

you’ll see whether or not they’ve

optimized the heading one tag to be

their keyword okay normally the heading

one tag that is their target keyword so

as you can see their target keywords

carbo cleaning melbourne so we’re gonna

close that so this page obviously it’s

medium competition i’m gonna show you a

low competition keywords so you can see

the difference alright so if we actually

go to let’s say carpet cleaning in Cairo

I’m not quite sure if people in Egypt

actually use Google actually but this is

just an example okay so for example

carpet cleaning in Cairo Egypt if we

look here you’ll see carpet cleaning

within the title and you’ll also see it

within the Meta Description okay so I’m

gonna open that in a new tab

Carpet Cleaning Cairo Egypt okay that’s

good but if you look down here it’s

carpet care and if you look in here it

doesn’t have cleaning and it doesn’t

even have Cairo or Egypt in there and

same it doesn’t have a foot URL either

okay so we’re gonna copy that and open

that in a new tab this one doesn’t have

it either so it doesn’t have Kabul

cleaning in the title and we’re gonna

open that as well okay so this will give

you an indication of basically how

competitive it is based on just the

title itself so this one is talking

about pest control Egypt so it’s got

nothing to do with Kabul cleaning right

or maybe it does but they’re targeting

pest control on this page okay so to me

that looks like a low competition

keyword in Cairo Egypt so if we look at

the page yeah then you do a control find

carpet cleaning okay so it appears two

times it’s not too bad and let’s search

up Cairo

okay so it doesn’t have Cairo in there

okay so as you can see this website is

kind of old as well okay just going down

okay this book this page is quite old

and if you do control find carpet

cleaning

okay it appears five times okay let’s

check the heading one tag or it might

not be a heading one tag okay so as you

can see that’s not encapsulated in the

h1 tag so they haven’t optimizes page a

lot and as you can see it’s quite old as

well this one here okay I don’t think

that is any good this one here I think

is a manufacturer of carpets okay rather

than a specific carpet cleaning service

I think they might they might have it

that they haven’t really optimized a

page so if you do highlight this which

might be the title let’s see okay so

that’s the heading one tag they haven’t

optimized it okay they have just put

home as the h1 tag so when scoot google

scans our website there

it’s gonna tell Google that’s you know

it just says home okay so this one is a

low competition keywords in Cairo Egypt

but a medium competition in Melbourne

Australia alright so what you can also

do is you can also download a Chrome

extension so you can search up Moz bar

chrome and what you’re doing now is a

navigational keyword search okay so here

it should be the top results click into

it and then you can actually add that to

Chrome and then sign up for a free

account ok once you’ve done that and

it’s activated then you can actually

turn that on and then we’re gonna do a

refresh ok so this is going to give you

a PA and a da so a da stands for domain

Authority PA stands for page Authority

so the higher it is the harder it is for

you to actually rank okay so this one is

yeah medium competition it has a domain

authority of around 20 to 30 if we

actually do the same for the Egypt one

you’ll see that’s the page Authority

here is six and the main authority is

seven so you could probably rank for

this keyword in Egypt for probably in a

week or so but this one here will

probably take you a few months and get

at least so if we search for a high

competition keyword for example let’s

see how to lose weight okay it’s going

down you’ll see that the PA and the DA

will be higher so as you can see the PA

is 55 da is a – okay the DA is 62 here

and if you scroll down to rank in the

top 10 you’ll have to have a a minimum

of at least 30 so this one will take you

a lot longer to actually rank for right

so you can do that for each of these

keywords here okay so it’s gonna take

some time obviously and sometimes you

know you might just use the same keyword

as what your competitors are using okay

because you know you can’t really vary

it too much I mean like for example end

of Lee’s cleaning is just end of Lee’s

cleaning right you can’t

really change it too much because you

can’t change it to something that you

know people aren’t searching for so

basically I know this is sort of a lot

to take in because for me explaining it

it’s already a lot so if you’re a

beginner then all you really need to do

is find keywords which you know are

related to your business and then just

sort of draw it out in like a mind map

okay so for example pick the keywords

that you want to target for your

homepage just pick one main keyword and

one secondary keyword and then you

create separate pages that target all

the other keywords okay so one primary

keyword and then you’ll have a secondary

keyword all right and when you’re

actually looking on you know let’s say

the ubersuggest website right

you might pick you know informational

types of keywords you might see you

let’s do let’s just search up let’s say

Carpet Cleaning right and if you do a

look up okay so I’ve searched up Kaba

cleaning and I’m gonna click on this –

sure the keywords which have the most

search volume all right so we’re gonna

scroll down here and we’ll find some

informational types of keywords let’s

see okay so how to clean carpet okay so

this one has 1,000 searches so if you

see keywords like that I’ll write that

down as well into your notepad I get to

create blog posts related to that

keyword because you know if if you’re

targeting these keywords it’s not gonna

be a instant thing okay just because you

have content related to this thing it’s

still gonna take you a few months

especially if it’s a medium sort of

competitive keyword then what I

recommend you do is to actually write

blog post it’s like seven best ways to

clean carpet or how to steam clean

carpet how to remove carpet stains

create like a really really good content

to actually help people solve this

problem and people might be reading it

and then they might realize okay it

takes so much work they need to buy this

and that they’ll rather hire you okay so

you’ve got more control over

informational types of keywords because

you can definitely be a lot more

creative in the ways in the keywords

that you can actually

and people are more likely to link to

this type of content so to get links to

let’s say to your homepage or to to

these pages here it’s gonna be a lot

harder I mean you can get links from

let’s say like a like a directory

website but if you’re trying to get

links from like let’s say a blog or

something like that it’s a little bit

harder because you know you’re not

really providing that much value to you

know their the blog users right but you

know this type of content is a lot

easier for people to link to and that

it’s gonna build up your link profile

okay and in turn and over time it’s

gonna start ranking for these keywords

and in turn your homepage will start

ranking for these more competitive types

of keywords okay so I know this is a lot

to take in but you can re-watch this

part again hopefully it sort of helped

you out in actually giving you some more

ideas on how to find keywords so there’s

also another thing that I really want to

show you so below this video there is a

seven day free trial for SEM brush so

it’s an SEO software to basically help

you speed up the process of finding

keywords and also finding backlinks okay

so before you know you’re sort of

digging a hole with your own hands that

was a manual method and it’s good to

understand it but if you actually use

the software it’s sort of like using a

machine to dig a hole so it’s gonna be a

lot quicker and a lot easier for you

right if we actually put in a URL so for

example this is our competitors URL and

you can click on search and make sure

you select the country that you are

targeting this is gonna give you a

overview here but what we want to look

at is the top organic keywords so it

actually gives you a full report on what

keywords your competitors are ranking

for and also it’s gonna give you you

know the volume and also it’s going to

give you the keyword difficulty okay so

as you can see it’s about 51 which is

probably like a medium keyword and it’s

gonna tell you how much traffic you’re

actually getting okay so this is

probably the main keyword here as you

can see it’s number

and 53% of their traffic to the website

is this keyword here okay and then you

can check out you know what other

keywords they’re targeting and this is

gonna give you a whole you know new set

of keywords that he can actually add in

for your current content as well so you

can start ranking for these sort of

lower searched phrases for example this

one carpet-cleaning prices

it’s got 260 searches per month so you

can actually include prices in the

actual content of that page okay so you

might start ranking for these keywords

as well okay so you can use that and

research it okay so it’s going to be a

lot quicker and you can also filter it

as well so you can use include and

exclude or the keywords and also you can

search by you know the volume and stuff

like that as well alright so what you

can also do is you can click on the

backlink section here and it’s gonna

tell you you know which links are

linking to the website so click on the

backlinks tab up here all right so it’s

gonna show you that ok this this website

here has gotten a link from fine to

local calm which I think should be a

local listing so I’m gonna try and click

on that see if it pops up ok so it’s a

local listing website which you can

basically register for for free I’m

pretty sure these ones are free and then

you can include your details include

your URL and then you have a bad click

already so you don’t have to go around

searching for you know where can you

find links you can just see you know

which links your competitors are ranking

for do this for maybe the top 10 results

and you know start building up your link

profile and once you have more links

then and you have good content then it’s

highly likely that you’re gonna rank

higher than these people so this is a

really really cool tool and I’ll

probably be going through this a little

bit later in the video okay so make sure

you use the 7-day free trial to check

out the keywords and also check out all

the places where your competitors have

got the links from all right so right

now what I’m gonna do is go through some

blog examples okay so I’m gonna show you

how to do research for your blog and

then I’ll go

how to do research for your ecommerce

store and then we’ll start doing on-page

SEO all right so now I’m gonna go

through keyword research for bloggers or

you might have a personal blog travel

blog anything like that I’m gonna go

through that so I’m gonna assume that

you want to start blogging full time and

you want to start making money from your

blog so how are we gonna do that

so there are several ways to actually

monetize a blog the first one is by

affiliate links so signing up for

affiliate programs so basically you’re

promoting someone else’s product and you

get a commission that is the most

recommended one for beginners because

you don’t have to have you know any

experience at all you can just write

about your experience you can write

about your experience with a product or

a place or anything like that you don’t

need to be an expert at whatever it is

as long as you know more than you know

what other people know then you can

write about it and you can educate

people right then the second way is to

do some freelance work so as you

actually build up audience or you know

traffic to your website you can start

providing freelance work you know or you

might have a agency or you might have

tour or different services you can

promote that and then you can actually

create you know ebooks right so you can

create ebooks and courses for example if

you actually start making money from

your blog then you can actually show

people how to actually make money from

their blog right so for example making

sense of sense calm they make money from

helping people save and they actually

have a section where they show their

income reports so as you can see they’ve

made you know over a hundred thousand

dollars in the month of June just from

blogging right so they show you how they

make a blog and by doing that they can

promote other more lucrative sort of

affiliate programs and make more money

okay so that’s an idea that you can do

and also if you’re popular then you

might want to sell

your physical products or anything like

that as well like t-shirts or whatever

that’s related to you to your blog okay

if you’re more technical you can also

sell software so you know more technical

people they might create a software

which helps their audience as well then

you can do that as well okay so I’m

gonna actually take a travel blogger as

an example alright so if you’re a travel

blogger what I’ll do first is I’ll just

go to google and type in some keywords

that or things that you want to write

about that you have experience in for

example if you have been to Bali then

you want to blog about Bali alright

you don’t write about sort of things

like what I did in Bali you know what I

mean because people aren’t gonna search

what I did in Bali right because like if

you actually copy that keyword and yeah

if you actually go to uber suggest and

you plug that into here and you click on

lookup then you can see how many

searches it gets in the United States on

Google okay so it’s not showing up here

because maybe because there’s not enough

searches for it the reason why there’s

no lab surface where it is because so

people actually search for you know they

want to know what they can do in Bali so

you would you would do blog post on

basically like top hotels in Bali

because that’s what people are gonna

search in or you know best hotels

anything like that or maybe like books

to do in Bali because that’s what people

are actually searching for okay once you

actually have an audience then you can

write stuff like you know your what I

did in Bali and things like that because

you don’t have an audience yet then you

want to get an audience first by

creating articles which people are

searching for all right so you can

target so many different things here and

you know when you actually type it in

here these are some of the things that

people actually searching for okay so

these are some of the you know titles

that you can create an article on and if

you actually scroll down there’s some

here as well right so what you

do is you can copy the keywords ideas

into here go to the suggest okay so you

can just google that and click come on

look up and you’ll see that there is

about 1900 searches in the United States

okay and if you actually go to search

volume here you can see the monthly

searches so for example where is Bali

Bali hotels things to do in Bali

ok and the CPC stands for cost per click

okay so these are add word campaigns

okay so for this company here if anyone

clicks into the website they’ll have to

pay Google let’s say that was the

example okay for example Bali hotels

they have to pay Google 2.65 per click

so that gives you an indication of how

competitive the keyword is the higher it

is then probably the more competitive

the keyword okay because the reason for

that is because these results here

ranking organic okay so they’re free so

anytime someone clicked into that you

don’t have to pay Google right so

obviously the more expensive the CPC is

here then people want to rank highly

here okay because these will be highly

converting keywords okay so by that I

mean like if someone clicks into it then

they’re really likely to make a purchase

alright so if we actually minimize that

so what we do is we’re gonna actually

click into a blog and see basically how

they actually monetize right so one of

the blogs that let’s just do things to

do in the Bali okay obviously these are

the top websites here TripAdvisor

so it’s going to be hard to outrank some

of these websites here but let’s click

into maybe one of this the blog a blog

scrolling down

and you can look on the second page as

well so we want to look at other blogs

who are you know making money as well so

let’s just have a look okay look at how

they’re making money so you can have a

look if let’s click on one of these

things okay so this isn’t really like a

blog or anything like that it’s more of

a I guess it is a blog but it’s more of

a sort of like a directory sort of

website okay

if we’re actually santorini Dave okay so

this is a good blog that you can get

some inspiration from okay so as you can

see he’s got travel guides for all sorts

of different locations guides for

different hotels as well right and let’s

click on all destinations and let’s

click on Bali

okay let’s click on best hotels and then

here if you scroll down right and if you

look at the links okay so for example

this one is linking to booking comm and

if you look at the bottom left okay

you’ll see that it has the URL and it

has a ID equals three four six four two

six and that is that an affiliate ID so

if someone clicks in that and makes a

booking for a hotel then this website

owner will get a commission right so as

you can see he has affiliate links you

know everywhere basically so if you

scroll down over here this is also an

affiliate link so he lists the top

hotels and then he has an affiliate link

so what you can do is you can open that

up and you can see which website it is

so booking com okay normally they’ll

have an affiliate program on the really

bottom so perhaps let’s have a look

okay if they don’t show it here or what

you can do is you can do booking.com and

then type in affiliate program okay and

here you can actually sign up for the

affiliate program okay so that is the

first thing to do you can check out you

know your your competitors first and see

how they’re making money for example

this guy the points guy and you can also

look up here so normally some blogs that

have a resources page and normally on

the resources page I have all sorts of

resources and if people click into it

and buy that resource then they’ll get a

commission as well so for example this

one here if you click on top cards then

you’ll know that you know they make a

lot of commission from promoting these

travel cards okay so you can look into

these cards and see if they offer an

affiliate program and sign up for it and

then you know you can create content for

let’s like guides and stuff like that

and then you could have promoting you

know basically these cards okay so if we

actually go here and you know if you

actually promote more luxury products

and destinations like they’re more

expensive the hotel per night you’re

gonna get more Commission okay so some

of the hotels they might be cheaper or

budget hotels but they might have more

volume so if you talk at those ones you

might not make as much money but it

might actually make up for that in terms

of how many people actually search for

that so less people are going to search

for luxury products but the cost of the

luxury product is gonna be higher and if

you times that by 10% you’re gonna make

more money okay so for example you know

the keywords that we can we can write

down here like for example what to do in

Bali okay things to do in bali right so

if you actually copy that and we

actually go to the upper suggest okay

what to do in bali

can have a look like a CPC is 0.7 is not

that high the competition isn’t that

high either

okay so here you can actually get

different ideas for what to actually

write about okay so also best time to

visit in Bali best hotels in Bali all

sorts of things like that so what you

can do is now you need to determine okay

which keywords should you write about

okay we need to look at the competition

first so how do we do that right the

first thing that you want to do is check

whether or not the keywords that you put

in here is in the title of the website

okay so as you can see things to do in

bali you know that is all in the title

they gave things to do things to do in

bali yes that’s in title and you can see

whether or not you know the keywords are

also in the Meta Description okay

because Google actually scans people’s

websites to see whether or not you know

the content is actually related and it’s

gonna be a huge indicator if you know

their title is that keyword there and

also it’s in the Meta Description and

whether or not you know it’s in the the

content itself okay so then what you do

is click into the content and what you

do is do a ctrl F and you can just do a

ctrl paste paste that keyword in and you

can see how many times that keyword

appears on the page okay so you can see

whether or not you know are they

targeting these keywords as you can see

it appears four times okay and the title

here normally is the heading one tag so

you can right-click and inspect and you

can see that they have you know SEO

optimized their website okay so you can

take a look at all the results here and

most of these keywords are medium

competition in my opinion because they

have it in their title already so let’s

say for example you know you do a random

search alright let’s do maybe things to

do in Bali with the friends

scroll down

and ctrl-f paste that in with friends

okay so you can look at whether or not

with friends actually appears in the

title or within the Meta Description so

as you can see it doesn’t really appear

there and also in the content it

probably doesn’t really appear as well

so that will be a lower competition

keyword but I don’t think that many

people actually will actually search for

something like that so you can actually

do a check here what you probably want

to do is you want to have a decent

search for for blog keywords so at least

a thousand searches per month I’d say so

things are doing volley with friends

okay so only ten searches for the United

States so worldwide is probably going to

be maybe a hundred searches and not many

people are searching for it it’s quite a

low competition keyword so that’s gonna

be quicker for you to actually rank on

Google so what we’re gonna do is copy

this keyword here okay copy that to

clipboard and go to a website called

semrush com so I have the link down

below which gives you a 7-day free trial

you don’t need your credit card I don’t

think so and you can sign up for that

and you can go to this home page here

okay click on dashboard and with this

tool is gonna speed up the process of

finding keywords cuz what you can

basically do is if you actually click on

the keyword analytics he would give a

difficulty and you can paste in the

keyword that you think that you want to

write something about things to do in

bali you can click on sure difficulty

okay so that’s gonna give you an actual

difficulty to actually rank in the

organic search rather than the

information here which gives you the CPC

competition which is the adwords

competition okay so adwords competition

is an indicator but this one will give

you a sort of a more accurate answer of

how difficult it is to actually rank

that keyword right so 70% would be sort

of medium-high and I personally think

honestly that will take you more than

two

months to rank for things to do in Bali

so this is more of a longer-term keyword

to actually rank for on your blog so

these keywords have quite a high search

volume okay so this is only just for

United States Google all right so there

are obviously other countries as well so

this keyword will have quite a lot of

searches worldwide so that’s why it’s

sort of difficult okay so you know so

what keywords should you target in the

short term so in the short term I

personally recommend you do maybe review

types of keywords or maybe sometimes

there might be like a new product and

then you can do a new product review

okay because sometimes if a new product

just came out and there’s a lot of hype

around that product and not many people

have content ready okay you can be the

first one to actually create that

content so an example of a review would

be let’s say you go to TripAdvisor okay

so if you were a travel blogger and you

know you you travel to Bali a lot like

that then you click on the trouble of

ranked section here and this will give

you a ranking of the top sort of hotels

in Bali right so these are the top

hotels in Bali and you know a lot of

people are probably you know searching

around reading the reviews and stuff

like that and what they’ll do is you

know they probably copy this Viceroy

Bali and they might you know search that

up on Google so they might do a review

okay so these keywords normally don’t

have that many people actually targeting

so there are two people targeting this

blogs and the other ones I think maybe

you know directory sort of web sites

like TripAdvisor and stuff like that so

these keywords here get less searches

but you know they’ll rank quicker okay

so all you really need to do is create

article which you know gives more value

than this this one here and this one

here and it’ll be quicker to actually

rank for so when I actually did a search

in the uber suggests it didn’t actually

give the data here because I don’t think

you know doesn’t pull that in okay so

you can actually go to goo

word planner but you actually need to

have an active campaign

I believe so that actually show you how

many searches actually gets alright so

it gets around fifty searches per month

so obviously there are other unrelated

keywords so you might get you know over

100 searches per month for that keyword

okay

so it’s not gonna get that many searches

but it’s gonna rank a lot quicker okay

and if you are a affiliate like for

example I’m pretty sure that you know

they probably have affiliate links in

the article okay some some don’t okay

but you can have an affiliate link to

the booking website okay so sometimes

for example if you link it here to

TripAdvisor then you can get a

commission for that okay so that might

be one of your short-term keywords so

basically you would write that down

personally if I was like blogging about

Bali or you know a travel blogger

I’ll have short term keywords medium

term and longer term keywords so

normally when you’re actually blogging

it’s sort of like a when you’re sort of

like planting the seed okay and it’s

gonna take a while for that you know

plant all those fruits to actually grow

okay so if you actually put in santorini

davia I want to delete that okay just

have it like that and I’m gonna do a

domain overview

okay I’m gonna select USA Google for

that you’ll see that they have an

organic search traffic cost of almost

three hundred thousand dollars so if we

were if they were actually to pay for

Google Adwords it would cost about three

hundred thousand dollars per month so as

you can see they started their blog you

know in 2013 and after a while only I

think in 2018 I started to grow like a

lot okay so they might have learnt SEO

they might have learned that you know

writing articles about themselves didn’t

work they might have targeted more

different locations expanded on you know

things like that and here you can

actually see the keywords actually

ranking for so you can click on view

report

so you can see which keywords actually

ranking for you don’t have to do it

manually okay so it’s gonna give you a

ton of different ideas here you can

click on the keyword difficulty sort by

that okay and you can also use the

advanced filters here as well so click

on advanced filters so you can do for

example a search volume okay so it’s

only going to show keywords which have

more than one thousand searches per

month if we can apply or you could

actually filter this by you know keyword

difficulty as well

so keyword difficulty greater or less

than sorry less than fifty and then you

can apply you can also add more filters

on top of that the top of that filter

okay

so you can see also which pages are

ranking so for example Mykonos nightlife

here this keyword here gets gets fifty

searches per month you can click into

here and you can see their article okay

so when you’re actually creating a blog

post okay you want to create the most

thorough blog post that you can for that

specific keyword okay so imagine that

you were I think a lot of people imagine

you know blogging or online business

it’s it’s different from offline

businesses but it’s actually the same

right the more value you provide the the

more money that you’re gonna make

alright so for example if you were to

open a restaurant in this specific area

okay there are already ten restaurants

which have this large fries for ten

dollars and here is you so you want to

sell this fries for ten dollars but your

content is like very thin so you have

like you know not very in-depth content

and you think you want to rank like it’s

not gonna work right so you’re gonna

have to provide more value so you can

have a bigger fried-rice here and

perhaps even sell for cheaper then

people will actually start recommending

that restaurant it’s the same thing with

online with your blog post right if you

provide more value in your blog post

then although bloggers will actually

link to you and

you’ll actually have more backlinks to

your website and then you’ll start

ranking for your blog right so you

definitely want to create more value in

terms of you know your blog post and

things like that for me personally for

each blog post I would target sort of

one primary keyword so let’s just say

I’m gonna target this as a long-term

keyword right so for example things to

do in Bali

this is going to be my primary keyword

so normally for one blog post I’ll

target one primary keyword and one

secondary so secondary keyword will be

something very very similar so things to

do in Bali Indonesia

okay so this is the second and then what

you do is you’d write the blog post okay

so this could be a list or whatever it

is and then you can go through the

ubersuggest and then you can do oops

let’s do a refresh here and then you can

do things to do in Bali

okay click on lookup so what we’re

trying to do here is we’re gonna try and

incorporate some of the related keywords

all within one article alright so for

example best time to visit in Bali is

that related perhaps okay so you could

copy that for example things to do in

bali so best beaches

and let’s see this time okay some of

these ones can be actually individual

blog posts as well but some of them you

can actually incorporate within the

article so they’re going to start

ranking in Google long term okay so for

example best things to do in bali right

so if you’re writing about things to do

in bali you can include the keyword best

within your article okay so when google

when someone place does a Google search

for best thing to do in Bali you’re more

likely to start ranking for this keyword

as well because you’ve got best within

your article right so let’s have a look

here best places in Bali

okay so example okay for example you

would include places in Bali okay you

don’t have to include it like sort of

you know you don’t have to force it you

know what I mean so basically once you

write your article you can see where we

can actually fit these things in if you

don’t have them already alright so for

example imagine this when you’re writing

a blog post imagine that is the actual

let’s say a cooking pasta or something

like that right so you cook the pasta

first and then you actually you know add

the seasoning like the salt and the

pepper okay so imagine this as the salt

and the pepper you just want to add a

little bit okay where it’s natural if

you add too much there’s gonna be too

salty

but for search engines if you add too

much you’re gonna be over optimizing it

and it’s not gonna look good for people

to actually read okay and you want to

create content for the user okay not for

search engines so Google actually states

that somewhere but I’m not gonna show

you right now so you know it lists all

these things here must do in Bali things

like that and you can incorporate within

this one blog post okay so you can cover

all these different keywords and over

time for example you’ll be you know

ranking for all these random keywords as

you can see you know santorini dave does

so right now I’m gonna go through

e-commerce SEO so ecommerce SEO I think

it’s normally more competitive because

you’re targeting buyer keywords and you

know when you’re actually doing

e-commerce research and any keyword

research is not really black and white

it’s more gray and you can sorta just it

to what you need and what you actually

sell and you know how you actually want

to position your business and things

like that so I’m just gonna take an

example for example a a I wanted to

start a iPhone anything the iPhone

accessory so I’m gonna do some research

for iPhone accessories and you know see

see the landscape and see what I can

actually do see which keywords that I

actually want to target by looking at

the metrics so maybe you can get some

ideas on how to do yours as well right

so I want to sell iPhone accessories and

this is probably the first thing that I

would want to you know search up on

Google so I’ll do I phone accessories

because I want to look at you know what

are my competitors doing for the

keywords for their category pages

homepage also their product pages right

so I want to look at you know what

they’re currently selling and seeing

what the opportunity is okay because you

know if you just go into a niche when

you’re brand new into a niche where a

lot of people are already dominating

then maybe you can find something that

you know not many people are selling but

there is decent search volume and then

you can focus in on let’s say iPhone

cases might be a fairly you know

saturated niche where there’s a lot of

competitors but you know we can maybe

find something else which has to do with

iPhone accessories or some kind of

accessories for your phone and we can

see you know what we can actually target

for the short term for ranking and maybe

you know for the long term you can start

ranking for iPhone cases all right so

you know I’ll just look through

everything here like for example I would

jot down everything I’ll open up a text

pad let’s just change the size

you know phone cases I’ll just quickly

write all these things down wired phone

charges you’ve got mounts you got

Bluetooth headsets what else have we got

yeah I think that’s that’s all we need

okay so those are all the things that

you know are related to what I want to

sell okay maybe I don’t want to sell

speaker phones and I don’t want to you

know put that in okay because it’s not a

product fit okay so once we have that

then what we can do is we can copy that

and then we can go to Buber suggest so

let’s go to bursa jest okay type that

into Google it’s a free keyword tool

it’s probably not sometimes it doesn’t

work as well as a Google Keyword planner

but with Google Keyword planner you need

to actually have an active account so

when you actually doing keyword research

you want to start off locally or

wherever you sell okay so from

experience you know if you’re starting

off an e-commerce store you haven’t

started yet I recommend starting off

locally first and then expanding because

you know there are a lot of taxes you

know customs and all those sort of

things when you’re still international

so and you also get more preference in

ranking as well okay so we’ve got the

keywords here thrown cases what I want

to do is maybe do let’s do our phone

mounts okay so we’d get some keyword

ideas to see you know what is the search

volume for this specific keyword and

also maybe can I can get some other

ideas for the other things as well okay

because right now we want to do just a

broad keyword research to see you know

what categories are we gonna target and

things like that so here this is the

search volume per month CPC is cost per

click so for people who are advertising

on Adwords if people actually click into

the AdWords result then they have to pay

Google 1.34 okay this gives an

indication how competitive

the landscape is for organic search but

it’s not a accurate one because this is

for the competition for the AdWords but

normally if it’s more expensive then it

would mean that the organic will be

quite competitive right because the

organic search is free okay so we’re

gonna search by the volume here

generally what I look for is anything

above you know 100 searches okay it

really depends on the niche but it also

depends on you know maybe sometimes you

can actually you know put two keywords

together okay and they all add up to

about a thousand searches okay so you

know sometimes when it’s below that then

you know I might just take note of that

and I might put the keyword into here

because you know when you’re actually

looking at all these keywords you want

to try and group them together right so

for example you know you’re looking at

iPhone car hold on okay so let’s have a

look iPhone car holder um you’ve got

magnetic phone holder so we want to sort

of group these together this might just

copy that format for car

I phone car holder do I have that ready

yep we’ve also got I’ve heard comments

we’ve also got I’ve heard mounts for

cars so I’m gonna go filter just by with

keywords which which have iPhone in them

okay let’s have a look

I furred tripod mounts

I prefer mounts for tripods okay so you

can start looking at you know what

products you could actually sell so we

want to check the landscape for all

these keywords so I put mounts for

tripod we’ve also got mounting iPhone on

tripod iPhone car cradle you sort of

want to jot these down because you know

you can actually use these keywords

within sort of one page or one category

you just you know have to have that

keyword within the description or the

body of that page so that when google

scans your page then okay then and they

can see that these keywords are related

to what the user is searching for so you

can start ranking for longtail keywords

okay so here of God okay so got specific

specific models okay so how much is do

you like seven eight X okay so I look

through here best offer and hold up for

car okay sometimes when you see keywords

like this okay these ones are more

informational keywords right so

informational these are good for blog

post okay and blog posts are important

for an e-commerce store because you can

drive you know more brand awareness to

your store normally people would link to

blog post and there are quite a few

keywords which have really high search

volume as well so you can build a lot of

brand awareness and you can actually use

that blog post and link it back to your

product okay because normally people

aren’t going to link to your product

directly

right unless you are a affiliate and

normally that won’t be a nofollow link

anyway normally people will link to like

a resource sort of page okay so what you

can do is you can have that blog post

and can get links for that blog post and

then you can transfer that link juice to

your product pages okay and over time

it’s gonna help your overall site

Authority and help it actually rank okay

for the more competitive keywords so

there’s so many different keywords here

you want to jot them down and sort of

get an idea okay so I’m gonna target

let’s say iPhone con hold on okay let’s

just start from the top and you can

actually just do a normal Google search

so I’m gonna show you the manual method

first so you want to look through and

you want to do a ctrl F taste that in

okay so to see how competitive it is we

can check the title like do people

actually include iPhone car holders in

the title of the website okay so not

that many okay but they do have

different variations of that within

their their title and also their

description to me doesn’t look that

competitive I would say it would be a

low low to medium competitiveness I’m

just from you know looking at the title

looking at the descriptions and things

like that I’m gonna click into some of

them so you want to have a look as well

okay just have a little sneak peek okay

so this is a more of a blog post this

one is a local website in Australia okay

it doesn’t look too bad okay this one

looks pretty good which I really like so

I’m gonna save this URL here okay so

when you’re actually doing keyword

research it’s more of a overall research

as well you want to look at this

strategy as well and get inspiration

okay so you know look through here

okay it’s an eBay page and if you

actually look at the eBay listings like

you can also give you some ideas of what

keywords to target as well like magnets

karhold amounts okay and here this one

is a bit all over the place but you know

it’s a it’s not a like an eBay type of

website so I’m gonna copy that down as

well alright so what you can also do is

download the Moz bar and create a free

account and that’s going to give you the

page or authority and also domain

authority of each page okay so you can

actually look through normally I like to

look for you know page authority of

around 30 or so domain authority around

30 or so okay so these ones all quite

high but this one here is quite low okay

eighteen okay so that gives me some idea

of you know whether or not I can rank

that or not but it does have a few

backlinks to that page okay so my guess

is that this this one is a bit new this

website these ones are quite old

okay page Authority of 30 okay so it

does look I say you know medium

competition I’d say okay just from the

look of it so this might be a potential

keyword to target right so what you can

also do is go to a website called SM

rush I have a link down below and that

gives you a 7-day free trial so sign up

for that so we’ve got some competitors

websites here as well so we get the

competitors website and we can actually

plug it into here you want to delete the

front section like that okay and the dot

click on search so what’s good about

this is you get all the keywords that

your competitors are actually ranking

for and you actually get the keywords

which is bringing them the traffic okay

so you want to search for local okay so

for example I’m in Australia and you

want to scroll down to the top organic

keyword section click on view report and

you can see all the keywords that

they’re actually ranking for so this is

also going to give you even more ideas

right so they’re ranking for iPad stand

so I’m gonna drop them down okay so this

is like a really really broad research

face so I’ve had stand and I fern tripod

okay so these ones are getting decent

amount of searches and it’s getting

quite a lot of traffic to those pages as

well so you’ve also got I’ve heard by

mounts you’ve also got iPad car

headdress new mounts here there’s a copy

try to copy that

okay and what you can actually do is you

can actually see what page they actually

have for these ones as well so iPad

stand we’re gonna click into that the

iPhone tripod okay click into that as

well

iPad tripod mounts okay so I’m assuming

that one actually links to the same same

URL okay so those ones are both the same

okay it looks right here okay so there

are link king they getting quite a lot

of searches for the iPad Cobb mounts and

also the the tripods okay so it actually

looks like you know they’ve actually

thought about the SEO strategy when in

terms of ranking okay because if you

actually look at the website here they

actually target the keyword they

actually have one product page rather

than having like a huge listing and I

think this is quite smart because you

know for example this one here this

sells every single thing and you don’t

know which one to pick right it just

looked way too confusing but this one is

very very targeted so I’m guessing this

one will convert much higher and you can

you can create content targeting

specific keywords okay within that so

while looking at that okay then what we

can do is get the iPad stand okay and I

like to use a tool called kW finder okay

the

is also below as well so as you can see

I’ve checked that out do a search for

iPad stand again in Australia so it

gives a ranking of 37 out a hundred

which is still easy to rank ok so that

might be a potential you know product

that I want a manufacturer or a product

that I want a source ok because I can

actually rank for that keyword sometimes

you might want to target like iPad cases

or iPhone cases you know those ones are

probably more competitive so so you can

still target those but you just have to

have a longer time perspective right so

you can target these ones first for a

short term short to medium term and then

you can work on the more competitive

ones like iPad cases and things like

that

so for example iPad stands you sorta

also want to jot down all the keywords

as well right it’s like for example iPad

stand might be my primary keyword okay

but within that article you might want

to include some secondary keywords as

well right so secondary keywords might

be let so look I’ve had stand Holder

might be one maybe you know iPad pro you

know Mini true it depends it really

depends cuz you want to figure out do

you actually want to have one iPad stand

or do you want to have an iPad stand for

each model and target each model so we

have to look at that best so you might

include the keyword best within there

some somewhere let’s have a look you can

also filter by search as well here okay

so let’s just say that’s that’s one one

page all right so that’s for one page

and what you can do is you can either

create a category okay so for example

okay so you’ve got let’s say this is

your homepage and you’ve got different

categories here so C for category

okay and what you can do is you can have

the category called iPad stands so this

one might be iPad and then within that

category you’ll have different

variations of that stand okay so you

might have a stand for the iPad pro so

iPad pro you might have one for the mini

or you might want to have you might have

one for the air or you could just have

for example iPad stands as the product

itself like right here okay and for

example right here okay iPad pivot stand

and it will actually suit sort of any

any iPad okay because this one here you

just need to put that onto the thing you

just need to get the the actual casing

for it and then you can fit it on to

anyone right so as you can see here on

the back okay so you probably need a

casing for that and this stand here it

just connects to the back so it can fit

any iPad so you can just target that as

a you know as a products itself okay so

it really depends on what strategy you

want to do but I like this strategy

because you know if you have you know

hundreds and hundreds of different

products it’s going to be quite hard to

write unique descriptions and to really

beat the competition in terms of the

content that you have on the page and

also the sales page because you are

hundreds of description to do okay so

let’s go and look at our iPhone car

mounts okay this one’s really good as

well this one looks really good

okay so as you can see they’ve got the

case and they’ve got the I think that is

a magnetic probably okay so it’s a

magnetic so you can work on any iPhone

okay so as you can see they’ve got

content sections here targeting keywords

okay so for example what I saw was you

know there’s also different keywords

here for example let’s do I pad stands

okay I’ve had stands and then do a

lookup okay gets about three thousand

searches per month here we’re going to

filter it by iPad stand okay okay so

there is also I pad stands for bed

that’s what people are searching for

iPad stand on bed iPad stands for bed

okay so there’s a lot of people who are

looking for iPad stands for bed that

they can use in bed or I’ve had stand

for a point-of-sale machine so so what

you can actually do is you can have that

within that product page as well okay so

iPad stand for point of sale iPad stand

for bed like if your products can

actually solve that need so you can be

used for a point-of-sale machine or it

can you be used for bed then you might

want to target that as a whole entire

page okay so for example here in your

description here you might have you know

you can use this embed as well again

have a picture of someone using it in

bed and having a description here okay

or you can target it individually okay

so let’s just do a Google search so iPad

stands for bed so you can click into the

first results have a look

okay

okay I’m gonna check the competitiveness

for this keyboard give it a little such

Kate so it’s hot a little bit hotter

iPad hold off the bed let’s do it search

volume here tell look okay so it’s still

possible based on the results here so a

lot of Amazon listings okay so I think

it’s still possible Kindle holder for

bed watch iPad in bed table mount for

bed all these are really important for

longtail keyword searches okay so you

might want to jot down whatever is

relevant to what product you’re selling

because you know when you’re writing in

description you can include that within

there because it’s gonna start ranking

for those keywords as well okay so let’s

do a ipod stands for point of sale do a

quick little search okay so this one’s a

little bit easier so let’s do our parts

I’ve had stand for point of sale okay so

that looks easy to do okay so this one

probably doesn’t have that many searches

let’s have a look see if it actually use

a number here if not you might want to

check out Google Adwords Keyword planner

okay

so about a hundred and seventy searches

per per month you know that’s not too

bad maybe you could have a look here I’m

gonna filter a by point of sale okay

okay so iPad point-of-sale iPad

point-of-sale system iPad stand for

point of sale let’s have a look okay

iPod stand for point of sale okay this

one here

so that might be the primary you might

have a secondary keyword I pad point

yourself hold on okay if you add all

these up you might come up to quite a

few hundred searches per month so it

might be worth you know creating a

specific product for point of sales

okay iPad Mini point-of-sale you know so

so that might be a keyword as well I’ve

had stands for point of sale okay and

then you might have one I’ve had stands

for bit okay

so let’s do this in here let’s find some

secondary keywords for this I’ll get

into there so it does take some time to

actually you know think and research you

sort of have to dig through the data and

sort of use your use your you know

common sense of what you can actually do

and you know what strategies you can

actually use iPod stands for bed that’s

not too bad two hundred searches and

let’s just do filter by results we’re

gonna go so I’ve got iPod stands but bed

we’ve also got iPad holder for bed this

one’s a little bit more searches okay so

it’s gonna put it into here do a little

search okay so probably a little bit

more competitive than iPod Stanford bed

because it does get more searches as

well so we’re gonna go back here so iPod

stand and iPod stands tablet holder for

bed okay you might want to jot that down

as well because you might include you

know tablet within the article within

the description sorry I’ve had bed stand

Australia okay that’s not too bad you

might include Australia like you might

be like okay we’re an Australian based

company and things like that I bought a

whole bed

tablet stand for bed okay so these are

all important okay so people are

searching for you know watching movies

in bed so this is gonna give you an idea

of the sort of description that you want

to write okay so you might have someone

watching a movie or Netflix in bed using

the iPad stand okay because this is what

people want to do with it okay so that’s

an important thing to know we can

actually look for okay for better so far

okay so you can also include sofa in

there like you can tell them that okay

not only you can use it for bed but you

can also use it on the sofa as well

let’s see

flexible tablet holder for bed yeah so

hopefully you get an idea of okay

reading as well so reading in bed so

that’s what they want to do okay

hopefully get an idea of how to do that

research and for example I started from

very broad you know iPhone accessories

and then I started getting a little bit

more in-depth okay then I sort of found

out okay these are some of the

competitors or some competitors which I

really like which are similar size to me

because I’m not gonna try and compete

with Amazon right so now I found you

know three different keywords which I

sort of want to target iPad stands iPad

stands for point of sale iPad stands for

bed so maybe I might create a specific

category for this okay like iPods iPad

stands and then I have specific product

for each you know use okay because for

bed it’s a little bit different okay so

you might want to like for example let’s

do I better stand for bed okay it’s sort

of like that connected but normally a

point of sale is normally connected just

to the table okay so they’re different

products if we actually draw it out okay

iPad stands we’ve got iPad stands for

bed and rub this out this one is for

point of sale

like that and then you could have

different categories here as well okay

so this one might be you know iPhone

comm outs you know you might have that

as one product which can be suited for

all high phones okay or you can have

iPhone compounds as the category and

then you can have specific ones for each

model

okay so iPhone comments you might have

ones which just connect to the event of

the event and you might have one that

connects to the D window okay you might

have some kind of rotatable 360

rotatable one okay something like that

okay so that is pretty much how I do

keyword research i used uber suggest

okay as has sort of expanding my ideas

and also looking for longtail keywords

so this tool is for free and then I also

use kW finder to check the keyword

difficulty I think this one is the best

to use it’s like very easy to understand

okay so as you can see here and you can

actually click into each one and they’ll

take you to the page so you can see you

know whether or not you can beat it or

not sometimes you know a lot of times

that you might have competitors which

are targeting the same keywords that’s

fine just have it longer time horizon

for it alright

so SEM rush which is this one here this

one is really good to actually look at a

competitor which is bigger than you but

like not too big like Amazon or

something like that

and you can actually see which keywords

are working for them and how they’ve

created their and structured their pages

so it’s gonna give you a really really

good idea and for example this one here

this one here is a bit messy you know if

you look at it it’s just all over the

place I’m not sure if maybe they’re

trying to target you know like different

keywords for each different product but

for me there’s just way too hard to

actually pick up products and I guess I

don’t like that one and what you can

actually do is you can

on competitors you can see what

competitors they have okay so these are

some similar competitors so for example

they have a cron I’m not quite sure what

that one is so you can click into these

ones and you know have a look at what

keywords these people are ranking for

okay so a cron calm let’s just do a

quick little look so you might find

competitors which didn’t really even

know existed okay so this one is rock

form I think these ones might be quite

new and normally up here you’ll find the

really good category keywords to target

because you want to target things which

people actually searching for so

normally people have already done that

for you I’m just by looking up here you

don’t want to go random okay and you

don’t want to go and target keywords

which is you know way too competitive

okay you can but you just have to have a

longer time horizon okay so let’s have a

look okay so that’s gonna give you some

more ideas of what you can actually

target and you can do keyword research

for each of these different keywords

okay and you sort of want to have a

primary keyword and then you sort of

want to have some several secondary

keywords and you sort of want to also

look for things which people are

searching for so you can actually

include that in the description okay so

it’s gonna help you sell more because

people are looking to have an iPod iPad

stand in their bed so they can watch a

movie so you can show people watching a

movie in bed or reading in bed and

that’s gonna help you convert and make

sales okay so that’s pretty much it for

ecommerce keyword research the links are

down below for the things I actually use

now I’m gonna be covering on-page SEO

and actually how to use yours SEO and

optimize your pages on page okay so now

I’m gonna show you how to optimize your

website using the keywords that we have

found for our local website our blogging

website and also for a ecommerce store

okay so the first thing that you’ll need

to do is if you’re using WordPress is we

need to actually download

and install a plug-in called Yoast so

you want to go back to the dashboard of

your website and you want to click on

plugins then what you want to do is you

want to click on add new and then you

want to search for Yoast and you want to

install that plug-in okay and once

you’ve installed it then you need to

activate it once you’ve done that and

then you should have installed your

yours plug-in which is here okay then we

can go to general so this is the plug-in

and I can show you how to configure it

so I click on the open configuration

wizard again and then here you can

configure it just by clicking that

option a selected click on next so

select what type of website that you’re

running you might be a blog an online

shop or a small offline business or you

can select something else okay so I’m

gonna select this one now click on next

and then here just put your name doesn’t

really matter click on next ok so here

you can actually put in your social

media profiles as well if you have them

and once you’ve done that click on next

here generally I’ll leave everything as

default so what is asking you is do you

want search engines to actually show

your blog post pages this is something

to do with the theme layouts I don’t

want that to be shown okay so that will

be known and know and products I want it

to be yes ok click on next here do you

have multiple authors so for example

WordPress you can actually have you know

different people managing your website

and then if you do then you can select

yes but I’m gonna select no for now

click on next here what you want to do

is you want to connect it with the

Google search console so basically what

you’ll need to do is you will need to

add your website to the search console

and then you need to authenticate it ok

so basically we’re gonna open this in a

new tab ok here is instructions on how

to do it so click on Google search

console and then what you want to do is

you want to add a property

okay so we’re gonna copy over our URL

here paste it in there okay so if I’ve

actually installed the WordPress on this

extension okay because I’ve actually got

something on the main domain

so normally yours one would be your name

comm again click on add and then it

basically needs you to actually verify

the ownership okay so what you can

actually do is you can download this

HTML file and what you need to do is

you’ll need to actually upload the file

to your website servers okay so you need

to do this by actually going into your

cpanel and uploading this file there or

you can click on alternate methods okay

so you can actually add a meta tag to

your site’s home page alright so what

you can do is click on that and then for

example here copy the meta tag below so

I’m gonna copy that and you want to go

to the head section of your website or

before the first body section of your

website and then click on verify ok once

you’ve actually done that so what we’re

gonna do is I’m actually going to go to

my dashboard so I’m gonna copy that open

that in a new tab head to the dashboard

section and what you want to do is for

example my theme and normally for most

people’s websites you click on the theme

settings and normally in the theme

settings you’re able to actually add in

the header code okay so look for that

wherever it is okay and then you can go

back here copy that and then you can

paste that in okay and then click on

save right or you’ll have to go to I

think appearance and then you have to go

to customize or editor but when you

actually do that when you actually

update the theme it might actually

override it so you might need to create

a child theme or something like that so

we can go to the header I think not

quite sure because I normally just put

it into there okay so as you can see

here the head section here and here I

put in the code into there okay sir

because I’ve already saved it in my

theme settings and it’s gonna appear

here but this is where you can paste it

in for yourself if you don’t have that

actual section on your website all right

once again you’ve done that then you can

go to here and click on verify hopefully

that has been verified and then you can

click on continue so with your actual

search console it’s gonna take a while

to update everything okay so what its

gonna do it’s also going to give you

basically you know what keywords people

are typing in to actually reach your

website so you can actually optimize

your pages even more okay select your

profile click on next here your website

name is gonna be your brand name so I’m

gonna call it logo for now the title

separator this is basically I mean let’s

just go the iconic okay so this is a

ecommerce store so this is the separator

so they use a line some websites they

use lines some web sites they use let’s

say maybe let’s go to Apple and see what

they use and see okay so for example

Wikipedia they just use a dash so it’s

really up to you it doesn’t really

matter

click on next and here you can sign up

for any updates and things like that I’m

not gonna sign up and then I’m gonna

click on next okay here I’m gonna click

on next and basically you’ve done the

basic optimizations for it

okay so we’re actually gonna optimize it

even further for each page so we’re

gonna close so what we’re gonna do is

optimize our homepage so I’m gonna click

on pages and then I’m gonna select my

homepage here so I’m gonna click into my

homepage okay so right now I’m actually

using the themify builder so you might

be using a different theme but you

should have this yo section below when

you actually scroll down here so for

example my target keyword is going to be

carpet cleaning in Melbourne what you

want to do is you want to edit that

snippet so you want to have your title

as close as to the front as possible

okay sometimes it’s not possible

especially if it’s like a blog post you

know if it is a blog post and it doesn’t

really matter you can have some keywords

in front but if it’s like carpet

cleaning in Melbourne and you can have

there then have it in front okay rather

than having your your brand name at the

front so that’s what you want to do

first all right so I put a separator

here and I also put fast same-day

service so when you actually do SEO

title you want people to actually click

into it as well so that’s why I added

fast same-day service you want to look

at maybe the top ten so let’s do carpets

cleaning in Melbourne and you want to

scroll through the results okay so you

don’t really want the same as everyone

else because if it’s the same then you

know why are people gonna click into

your one okay so I really like this one

get a free pretreatment so it makes it

sort of clickable okay so it’s gonna

give you a higher click-through rate and

in turn it’s gonna rank you higher okay

especially if if people click into it

and they actually stay for a long time

then it’s gonna increase your ranking so

you do want to put in something that you

know people are gonna click on so for

example these ones here three rooms for

$56 that’s really good okay so we want

to differentiate a little bit my one is

gonna be fast same-day service and I

used the keyword service as well because

you know carpet cleaning services is

also a keyword which also gets quite a

few searches every month this is my main

keyword okay so I want to include

something that someone might search for

and Google might start ranking me for

okay so here for your Meta Description

you do want to include the keyword in

here as well it doesn’t have to be exact

but you also again you also want to make

sure that this one is optimized for

people to actually click into alright so

a good way to do it is if you actually

go here normally you’ll see some Google

Adwords up here alright so these ones

are really really optimized so as you

can see you can take some inspiration

from here people have got free quotes

40% off it’s free things like that call

us so you want to take some inspiration

use some of the keywords and include it

into your own Meta Description while

also having your keyword in here okay so

that’s really important

and you can also put in your focus

keyword in here okay so when you

actually put your focus keyword in here

the Yoast plug-in will actually help you

try to you know optimize and it will go

through its own checklist and it’ll help

you optimize it okay so as you can see

it says the focus keyword doesn’t appear

in the first paragraph of the copy okay

so on the actual content of the website

we haven’t actually added that to the

first paragraph okay you don’t have to

get every single one correct but try to

get like 80 to 90% of them optimized so

once you’ve actually done that okay so

you can actually let’s click into the

home page and see to see how I’ve

actually structured it all right so what

you do want to do is you want to also

make sure that if you have a URL here

you want to check your permalink so

let’s go to the dashboard section again

and let’s just say let’s just say we

hover over here and click on this one

here upholstery cleaning okay you want

the keyword in the sort of the URL

structure as well okay so to make sure

that is set in you want to make sure

that you’ve set the permalinks on in

WordPress okay so hover over settings

click on permalinks and what you want to

do is you want to select post name here

so it actually includes the post and

also the page title within the URL okay

you don’t want something like equals P

equals one two three because if people

are looking through that on the search

engines it’s not going to be very clean

so we’re gonna go back here let’s go

back to our home page and make sure you

set that in and click on Save Changes

so the next thing you want to do is for

your main keyword you want to set that

in as your heading one tag okay so I’m

actually using a themify builder and

it’s a drag-and-drop builder but most

cases that you should be using a

front-end builder these days anyway like

Elementor or anything like that anyways

what you want to do is you want to make

sure that the it sets heading 1 okay so

as I said before Google is actually

going to scan your website and the

heading 1 tag is one of the most

important tags it tells Google what this

is it going to be about okay so if you

actually go to text tap here it’s

wrapped in the heading one tag alright

so that’s the first thing that you want

to do and then you want to sort of

include keywords within the text of the

website so what we’ve actually got here

is okay this is the document that I

typed up here before my target keyword

is carpet cleaning in Melbourne and my

secondary keywords are you know carpet

cleaning services and couple cleaning

services in Melbourne and also I want to

include carpet cleaners as well okay

because sometimes when people are

searching they’re searching for they’re

using different keywords and if I’m

including some of these cleaner keywords

in here and also adding in like cheapest

quality experts best affordable these

are some of the things that people are

searching for as well so over time it’s

gonna start ranking for you know cheap

carpet cleaning services in Melbourne as

well

because you’ve actually got that keyword

within the content itself okay you do

you do want to do it like really

naturally okay so what you want to do is

you want to write out everything as you

would if you’re explaining your services

to a friend or something like that and

then you want to sort of sprinkle the

keywords in here right so as you can see

here it’s very natural right so carpet

cleaning in Melbourne this one is you

know we ensure your cupboards are clean

fresh and staying free at it at an

affordable cost it’s very natural it’s

not very forced like I’m I’m not trying

to keyword stuff it in here it’s very

natural when you’re scrolling down it

lists the services here okay so I used

the title cobble cleaning services and I

also try to just write it out first okay

once you’ve write it out then you can

adjust it so write that out first you

can also include a process here and then

you know if I’ve included here for

example you’ll see that we give our best

competitive quote okay so I’ve got that

keyword best in there we’ve also got

experts in there and things

like that okay so scrolling down here

okay you want to include maybe some

testimonials so for that I included

rated one of Melbourne

cheapest quality carpet cleaners so that

is another keyword that I added in and

the testimonials that you add on your

website they also count that as well

okay so Google is gonna look at your

page source code okay and scan the

content on your website right then you

want to scroll down what I like to do

for a local website is definitely have a

call to action on the bottom because you

know once people are happy with what

they see then you want to include a call

to action where they you know give you a

free quote or call you that’s going to

help with your sort of usability ratings

so if we actually go here you want to

scroll down here you also want to

include your contact details normally in

the footer section or you can also have

have it in your header section here you

also want to have your address and email

okay so I like to put it in the foot up

because that’s gonna appear on every

single page and it’s gonna allow people

to especially for a local website allow

people to know where you actually locate

it really easily that’s gonna increase

the user experience right and normally I

have my footer down here and normally if

you have different services you want to

have the services on the top like that

in a drop-down you want your website to

be easy to navigate for people okay so

these are all my main keywords which I’m

targeting as well and I’ve included them

up here

okay I’ve also included links to them on

the home page so this is called internal

linking and that basically is not only

gonna help you know the customers to

browse through specific sections but it

also tells Google that’s that you’re

also linking to other pages which gives

sort of link juice to these other pages

and it’ll help these other pages rank

highly as well so I’m not really quite

sure if you understand that properly

because if you actually have a home page

right a lot of people are viewing that

home page

and some people are linking to that

homepage for example on local

directories your homepage is going to

have a lot of link juice okay you want

to pass that link juice down to the

secondary keywords which you are

targeting for example these other pages

okay and that in turn is going to help

these websites also rank higher okay

because when you actually you know

building backlinks when you’re actually

putting it into local directory websites

or any other websites you’re probably

most likely going to put your homepage

right rather than rather than this

upholstery cleaning page right so this

pages doesn’t have much link juice so

this one has a lot of link juice you

want to pass it down okay so that’s one

of the ways you can do it and that is

pretty much it so some other things that

you want to also want to do is let’s say

if you have some images on your page

right if you have images on your page

let’s just for example click on the

options here

styling background alright so you also

want to name your images as well okay so

for example I uploaded this image this

background image and before I uploaded

it I actually named it okay I named it

Carpet Cleaners in Melbourne okay so

Google is also going to scan that as

well because Google can’t really read

what your image is about at least not

yet so when you actually put in you know

this as your file name then Google will

sort of know and understand what your

website is about okay so that’s what you

want to do if you actually let’s say if

you have let’s say just have a normal

picture all right so let’s drop in a

image module here what you can also do

is you can also add an image alt tag so

whatever this image is it might be let’s

say someone cleaning the carpet so it

might be carpet dry cleaning or

something like that

okay and Google will also look at the

keyword for your old tag as well so you

want to put in any related keywords in

here which is related to that image as

well so if it’s like a you know a dry

cleaning sort of image you want to put

something related to that you don’t want

to be like something round

okay so make sure that is done and what

you also want to do is you want to make

sure that you do have you know a unique

selling proposition as well okay not

only do you want to optimize your

website you you actually want to sell

people okay so that’s why it’s important

to have your processes testimonials and

everything like that okay so you don’t

really have to have everything perfect

okay because Google will sort of scan

your website and they’ll understand what

your website is about okay so it’s sort

of like as I said before it’s like you

know once you have – once you have

written the content then you add and

sprinkle your website with these

keywords like don’t overdo it okay if

you overdo it it’s like salt it’s gonna

become too salty and it’s not gonna be

good so that is pretty much it for the

on-page SEO for local websites okay it’s

very similar for a blogger and also an

ecommerce store but I also go through

that as well so let’s go through that

I’m gonna close this now what you want

to do is you want to add a blog post

okay so I already added a blog post

things to do in Bali

okay so this is the blog post here all

right so I’ve just got some lorem ipsum

text but I’ll sort of show you how to

optimize it properly all right so you’ve

got your image here you’ve got your

title here all themes are sort of

different this is what mine looks like

so what we’re going to do is click on

edit post and that’s going to take you

to the back end section here and this is

where actually add in content all right

so the first thing that we’re gonna look

at is adding in the title right so your

target keyword might be things to do in

Bali

okay and if you actually do a search for

that on let’s say Google things to do in

Bali

okay you don’t enter you’re gonna see

all these different tiles here okay and

normally it’s not just like things to do

in Bali

it’s like top things it’s like the best

things you want to make something

different all right you want to make an

article which is different because if

it’s the same then why are people gonna

click into your one right so to do that

I keep the key word here and I look at

the competition so I might do like 20

maybe amazing or awesome like if

someone’s got amazing so I might do 21

awesome things to do in Bali Indonesia

ok Indonesia is this one is gonna be my

secondary keyword okay and once you had

that then you want to make sure your

permalink is things to do in bali or

something like that okay sometimes it’s

not edited you can actually click on

edit and make sure it has something to

do with your title here okay you don’t

have to have the exact same one because

that’s gonna look too spammy okay so I

like it like this okay so if my title is

21 awesome things to do in bali

indonesia then the title can be just

like that right it doesn’t have to be 21

awesome things again okay click on okay

then you want to scroll down now for

your content section what you–what do

you want to do is you want to scroll

down first

all right to the bottom okay to the

Yoast SEO and you can put in your focus

keyword so your focus keyword might be

things to do in Bali

alright and here you’ll have the

improvements and also some problems of

what you actually need to do right so

you can actually go up here and the

first thing that you normally want to do

is include the keyword within the the

first paragraph okay so you might be

like you know in this post I’ll be

giving you my top 21 awesome things to

do in Bali Indonesia

okay I’m not gonna go through like how

to actually write okay I’m just showing

you that once you actually make some

changes here then normally it’s going to

update here as well okay so as you can

see the focus keyword appears in the

first paragraph of the copy so you can

sort of follow all these different

improvements and also the problems here

okay so as you can see the exact match

keyword density is too low okay so I

haven’t actually create

the article yet but you know once I’ve

actually written out then it should be

quite decent so that shouldn’t be a

problem the Meta Description we haven’t

done that yet okay internal links I’ll

show that later we’re gonna go up here

and here you want to edit the Meta

Description right you can click on edit

snippet and you can delete these things

and actually edit it sort of manually

you can delete it if you want to but I’m

gonna keep it as is so this is basically

the default okay so it’s going to take

the title of the page and then put the

separator there and then you’ve got the

site title which is the logo right so

you want to change the Meta Description

here again you want to sort of change

something different to what you actually

see here but you also want to try and

include the keyword in there as well

okay so it might be like it’s gonna take

some time so let me think thinking of

visiting Bali don’t go before you read

this amazing guide for the best 21

things to do in Bali Indonesia and then

maybe read more here or something like

that okay so I think you were going

thinking of visiting Bali don’t go

before you read this amazing guide for

the best 21 things to do in Bali so I’ve

included the keyword in there you don’t

have to have it exactly again but try to

include a variation of it okay so when

you’ve actually done your keyword

research right you should have you know

other keywords which you can actually

include in the Meta Description as well

okay so I’ve included Indonesia there as

well because that’s my secondary keyword

sort of and here internal links so

internal links is because you know if

you’re writing an article you can

actually do internal links by clicking

on this thing clicking on the Settings

here and you can link it to existing

content

okay so if you actually have a let’s say

you might be like you know referring to

like the best hotels in Bali right you

have an article about that so you want

to link it to that right because it’s

gonna help the user as well and it’s not

also gonna tell Google that you know

your page is quite a good resource

especially if it’s linking out to

external pages as well you don’t want to

just link to your own blog post right

you want to link to whatever is useful

for the user okay you don’t want to

overdo it but you know you want to try

include some okay so once you’ve done

that then that would be fixed as well

and as you can see this is no app out

links okay when you actually put in a

bound links then this will be ticked

okay for the images here okay what you

want to do is once you actually add in a

featured image let’s say this one here

I’ve also named this image as well so

this one is barley rice fields I’ve

named it okay because that is a rice

field I believe and you can also include

it alt text here so maybe this one is

you know person in Bali rice fields okay

and then click on set featured image now

you don’t really have to have it exactly

like things to do in bali you’re gonna

add in some more images anyway like here

yeah can act in media and then media

library so i might add in this one the

alt text a we do like things to do in

bali now this is gonna tick it okay so

i’m gonna insert that into the post as

in a full-size insert to post okay when

you actually done that then this should

also be ticked off as well okay here and

you can just follow each of these things

so we actually optimize your website

it’s really easy you do want to add in a

category and also some tags as well to

also add in some more depth to your

article you want to add in pictures

videos you know if you have some quotes

or anything like that or if you have

some like tips you do want to put that

into like a nice little

sort of if you actually go to a website

call let’s say Neil Patel you can see

that he’s really good at writing blog

posts so he can go to his blog and I’m

gonna go and let’s say let’s click on my

bad this one here so if you scroll down

here he’s using heading twos here okay

I’m pretty sure that’s a heading two

maybe or heading three okay it gets a

heading two right so you want to make

sure you have sub headlines in your blog

post as well it’s going down he’s got

you know external links as well to his

digital agency website here he’s got

images to describe you know what he’s

talking about but let’s just see if he

has a tip okay I can’t really find it

but you sort of get the picture right

he’s got images describe what he’s

talking about and that’s what you should

have on your blog post you want to make

it as in-depth as possible okay you want

to make it the best resource that people

can find okay because if you don’t then

why are people gonna link to your

website you want it to be the best

resource so people will share it with

their friends because when people are

sharing things with their friends they

want to share like really amazing things

okay because they want to they

themselves they want to look good they

don’t want to share like a website which

only has like a few hundred words for

your content they want to share an

entire blog post because it’s amazing

okay and you want to make sure that you

have sub headlines everywhere to

describe each of the main points and you

don’t want to have huge blocks of text

like that if you actually go to here

like as you can see like the text is

very spread out it’s not like you know

one huge block of text okay it’s very

conversational so to make it more

conversational you want to use the words

you know you and I so what you can

actually do is you can also go to

another website which is called I think

smarter vlogger I believe I think is by

John morrow okay and he’ll tell you how

to you know

right a really good blog post okay

because I’m not the expert in writing a

blog post I just know how to optimize it

properly okay so here this one is really

good a really good thing to emulate as

you can see they have sections here

which they highlight okay so you don’t

see like this huge block of text okay so

you might want to save this and bookmark

this to your page as well alright so

that is pretty much for the SEO

optimization for your blog I’m gonna go

through the optimization for a ecommerce

store right so what we’re gonna do first

is we’re gonna have a look at the shop

page so I’m gonna click on visit store

okay so before I’ve actually researched

and I wanted to sell you know iPad

stands for your bed iPad stands for the

point-of-sale

the machine thing and also the car

mounts okay so I’ve gathered some images

and I put in some titles here right so

this is my shop page okay so this can be

a category page or your product page but

you do want to still optimize it okay so

you want to make sure that if this is

your targeting phone and tablet

accessories you want to make sure that

this keyword here is set to the h1 tag

okay and you do want to include a little

description here I’m not quite sure

which builds are you guys actually using

but I’m using themify builder and when

you actually turn the build on you can

actually edit it quite easily by

dragging in each of the modules if you

do want to learn how to build a website

I’ll also have a link down below and

then you can use this builder as well so

you can double click on that so you want

to make sure this one is set to heading

one and you want to make sure that you

have you know like a 300 word

description either on top here or on the

bottom here okay

so for example a really good example is

this website here the iconic and I’ll

show you quickly so I’m gonna close that

and if we actually click into that then

they have their heading one tag here

which is men’s bags you can inspect that

that’s heading one okay and if you

actually scroll down below

all this products here they have a

description here okay so they have maybe

a three to four hundred word description

and they’ll also link to other pages as

well so this is really good internal

linking structure as well as adding some

content here so Google knows sort of

what this page is about okay so that’s

what you want to do here you want to add

some text here so let’s say we actually

click into the product as well so I’m

going to show you how to optimize the

products okay and everything like that

so you want to click on edit product so

for this one I’m targeting iPad stand

for bed okay

so you want to make sure that’s in the

title section and you also want to make

sure that it’s in the permalink here as

well okay doesn’t have to be exact so

for example I’ve got iPad stand for beds

or something like that

I just got iPad stand bed okay and here

is your long description normally and

what you want to do is before when we’re

actually researching for the keywords

ecommerce keywords we’ve actually found

some keywords which were sort of related

okay so here we’ve found keywords for

like for example you got holder you’ve

got you know watching movies in bed iPad

holder for bed or so far so people are

looking for iPad stands for this reason

right so you want to include that within

your content because that’s what people

want to have that product actually solve

that problem okay of you know they want

don’t want to hold their iPad all the

time they want to have it you know in a

stand so they can watch it in bed with

their partner or by themselves or

whatever okay

so what you can actually do is you can

actually include that in the in the

content here and let’s say the perfect

iPad stand for work Shing movies and

reading rate I don’t have to have the

exact thing key word here but you can

actually set this to the hanging to tag

or something like that okay and then you

can use you know different keywords

within the content for example so far

bathroom people might want to have might

be searching iPad stands for table so

I’ve included that in the content as

well also

you want to include any of the you know

main features as well and also people

also searching for iPad stands in

Australia so you might include something

about how its manufactured in Australia

or it’s an Australian company or

something like that within the content

then you want to make sure you select

the category so I’ve set it to iPad

stands and mounts here you can include

some tags which is maybe the brand name

or the size here you want to add in a

product image and again I’ve actually

named that image okay iPad bed

number two and then for the alt text

I’ve just named it girl using iPad mount

in bed okay so you know people are also

searching for iPad mounts so I do want

to include some keyword with mount in it

as well right

then we scroll down here to the yo

section and here you can put in your

focus keyword and then what you want to

do is click on edit snippet and then you

can put in your SEO title iPad stand for

bed and then since you’re selling you

know phone and tablet accessories for

your website then I put that there and

then I put maybe the brand name of the

website okay so here for the Meta

Description you want to sort of include

the keywords relevant keywords like for

example movies you know people want to

read books and stuff like that you also

want to add maybe something about your

free shipping and you also want to have

a call to action so some really good

examples is you can go to you know

leather bags you can look at people who

are any competition for example here

shot follow the bags online at the

iconic get some inspiration from you

know the top websites within your

industry of how they actually do it okay

so for example you might also do you

know online as well or by within the

title as well because that’s what people

are searching for alright so maybe iPad

stands acessories online maybe you could

do buy as well so that’s going to help

you rank for keywords if people actually

searching for buy ipad stands for bed

okay

so I might that add that into my title

as well I’ve done that for my marriage

caption so it doesn’t have to be you

know a hundred percent everything okay

but you want to try your best I’ve also

included additional images which I’ve

updated the alt tags and everything like

that scrolling down here follow all the

improvements necessary and also the

problems or whatever you need to do as

you can see you probably want to add

some more information here you want to

add some images as well or some videos

here is your short description so I’ve

included the keyword in here as well but

I didn’t include like exactly so I did

like this is a newly designed iPad stand

which can be used in bed you don’t have

to do it all the time exact okay even

though it might say here and you might

you know you don’t really need to add

you know outbound links or anything like

that but you can add some internal links

if you want to because it is a product

page you don’t really link to a

competitor’s website right so you don’t

really need to do that and then you can

hit on update and we can view that page

so let’s view that page okay just like

that that’s pretty good and then what

you can actually do is once you actually

hover on top here you’ll see that the

title is changed to by iPad stand for

bed phone and tablet accessories online

alright and what you want to do is you

also want to optimize the category pages

as well so I’ll show you where it’s

actually edit that for your website so

this is my category my category is iPad

stands and mounts what you want to do is

to edit that you can go to here click on

products and here you can click on

categories so normally for a category

page you you won’t be able to edit that

with your builder you can edit it here

though so you can click on edit for that

category scroll down and here you can

add your description okay so for the

category page I’m targeting iPad stands

and mounts so I’m sort of targeting two

keywords okay because these ones are

sort of really similar right stands and

mounts so I’m gonna target them both so

if you actually search for let’s

do I pad stance into Google you’ll see

that some have stands and mounts as well

right I’ve had casein stand stands and

holders okay so it’s it’s fine if you

target both of them like that add a

short description here okay this is

where you do it you want to set this one

to the heading one tag alright and then

you can add some keywords in there and

maybe you can link out to several of

your pages okay your internal pages so

I’ve pretty much done it for these other

products as well I’ve had standard for

point of sale and that is pretty much

how you sort of optimize for your

ecommerce store okay so if you’re using

any other you know ecommerce platform

like Shopify the formula of optimization

is pretty much the same you want to have

you know your title optimized your URL

your Meta Description your h1 tag and

within the content yourself itself and

also images you want to have the alt

tags and also the file names you do want

to have some internal links or external

links especially if it’s like a blog

post or something like that but if it’s

like a product page you don’t really

need to you can just link internally and

you can take a look at you know what

other pages are doing within your

industry as well so what I’m gonna walk

through now is basically where to find

you know backlinks for your website okay

so in this section of the video I’ll be

talking about off page SEO which is

basically getting backlinks to your

website so backlinks are essentially you

know links that will point to your

website so for example if I go to travel

blogs I do a Google search I click on

the first result so on this blog post

they’ll have a link to these different

blogs okay so this is what we call a

backlink now the more backlinks that you

have normally the higher your rank

assuming that you get backlinks from

quality and also relevant domains right

so this is I think maybe a

I think a expedition nurse or maybe a

blog about travel okay and it’s linking

to another travel blog so it’s quite

relevant okay so you don’t want you know

if if you’re a local business about

carpet cleaning you don’t want a website

which talks about you know dog training

or something like that you want a

website maybe from a local directory you

want a website that maybe talks about

homes how to renovate homes or like

maybe let’s say a real estate website or

something like that

you want something that is relevant okay

so I’m gonna show you the easiest way to

get backlinks so I think you guys should

have the SEMRush 7-day trial so

hopefully you guys can still use that

let’s just say for a local business

we’re gonna do carpet cleaning as an

example just type that into Google and

we’re gonna get the competitors

backlinks right so this is the top ten

results and what you can do is you can

open some of the links in new tabs just

like that okay and we’re gonna try and

get links that our competitors have

gotten okay so we’re gonna copy the URL

and we’re gonna go back here we’re gonna

go to domain analytics click on

backlinks and what you want to do is

paste in the URL into here

okay I’m gonna delete everything except

the name plus the comm that I you and

then click on check it so here is the

total amount of backlinks 1100 the

unique domains so the unique websites

are only about a hundred so that means

that they’ve got links from about

hundred unique web sites but they might

have links on several pages of that

unique domain so that’s why they’ve got

more backlinks then the referring

domains and if you’re a local website

you do want to actually get you know

most of your links from Australia but

sometimes you can’t help it so this is

the backlink profile and you’ll see that

there is a follow link and a nofollow

that type of link okay so normally you

do want to have more follow links the

reason why you want follow links is

because Google will actually pass the

link juice for

that website to your website so no

further links they don’t pass any link

juice okay so you do want a variation

though okay because you want everything

to be natural so I think maybe 80/20

should be okay so if we scroll down here

you’ll see top anchors now anchors are

it means the anchor text right so to

show you guys an example let’s say for

example here it says one mile at a time

that is the anchor text okay and if you

actually hover over it on the bottom

left that is the URL that it’s thinking

to okay so normally you want the anchor

text to be the keyword that you’re

targeting so let’s just say you’re

targeting carpet cleaning in Melbourne

then you want some of the anchor text to

say carpet cleaning in Melbourne okay

but you do want to keep everything

natural okay so most of the time you

might have just the URL itself link you

know click here website and then you

might have a few which is like carpet

cleaning melbourne carpet cleaning

services you don’t want too much of that

because you don’t want to over optimize

it so to check the actual links you can

actually go and click on the backlinks

tab up here and you can scroll down and

you can filter it by follow and no

follow let’s just click on follow and

what you can do is you can see the PS

here this stands for the page score okay

so obviously if your higher the better

and this is the trust score

okay the higher the better as well so

let’s click on the first result here

right so if you click on this little

arrow thing it’ll take you to this

website here okay so as you can see the

website name is fine to local so this

looks like a local directory okay so if

you’re a local business then you

probably want to register okay so

normally it’s free to register just fill

in your details and register and then

you can put in your name of your

business the address your phone number

and also email and also a URL to your

website including you know maybe an

overview of what you actually do okay so

you want to have a lot of local

directory websites and I find that if

you have a few of those your pages will

start rain

King okay so this is probably the most

easiest type of link that you can get

because you don’t need any sort of

approval for it and you can go through

all the links here so let’s just click

on the next one here and have a look

okay so I’m going to have a look at the

few of these and I’m also going to have

a look at electro dry comdata you so I’m

going to have a look at this domain here

as well so I’m going to copy that and

then I’m gonna open a SM Rush in a new

tab so I’m gonna show you some more

examples of what type of links that you

can actually get so it’s really easy

click on domain analytics backlinks

again normally for a local website it’s

a lot easier to rank click on check it

so you know with a few backlinks you’ll

see that your websites will start

ranking right with like e-commerce

stores and blog websites they do require

more links and you need to put in more

effort okay so if we actually click on

backlinks here and we scroll down okay

so this one’s a nofollow link but you

can’t get some of these you do want to

have not too many external links okay

normally the more external links it has

then the more spammy that page is okay

so you probably don’t want to go

anywhere above 100 the lower the better

and it also depends on what type of page

so you want to do want to have a look at

it manually so this here it looks like a

a blog page okay so it’s talking about

how to make dirty grout look new okay if

you actually scroll down here you’ll

actually see some blog comments okay so

if we actually look back here you’ll see

that the anchor text they used is Gloria

you can copy that to your clipboard

control fine paste okay so as you can

see they left a backlink here and on the

bottom left it links to carpet cleaning

will long gong okay if you click onto

that then it will link to this page here

okay so what you can do is you can

scroll back up and simply leave a blog

comments you want to leave your name you

probably don’t want to call it you know

car back

melbourne or something like that because

it looks kind of spammy and the author

here might not approve it so you do want

to read the article and see what’s you

know value you can add to it rather than

just having you know great or something

like that because it looks like spam

alright so this is another way to get

some links if you actually go back and

go back to this one here you can look

through all these websites for example

potter calm this is I think a another

directory link okay that you can sign up

for you can look through and some of

these are guest post

so let’s look through this one here to

find a guest post I want to see if we

can find one hopefully scroll down let’s

see maybe this one let’s click on the

follow

okay so this one here is they have also

gotten links from shop a docket so this

one is a local deal website so not only

can you look at where the link come from

you can also look at you know their

marketing strategy overall okay so for

me I’ve also done for example for a

local smash repair shop we did like

offer a sort of a I think I was like a

unit university organization a coupon

code for their students or their members

to get a discount for you know servicing

their car and when you’re actually

providing you know value to that you

know that that that group there you can

easily get a link from their website

okay so that’s another way you can look

at it you don’t really you have to be

sort of creative of how you get links

because you can get links you know any

way that you want you just have to

approach it as you know you want to find

what value can you give that owner and

then you can deliver that value and you

can get a link back for example this one

here this one is a I think a blog type

of web site or a maybe a directory

website for properties and as you can

see they’ve got a guest post here so

they’ve written a guest post which is

about maybe 500 or 600 words they’ve

included some images and also a link

back to the website okay so this one

here it says best carpet cleaning in

Adelaide

so this is the anchor text okay so it’s

quite targeted which is good and this is

a quite a short blog post so what you

can do is you can write a much more

thorough blog post and you can contact

them and ask them you know what can we

write for your blog okay you want to

look at their blog to see if you know

they’re still active and you want to

determine you know what audience they

have and what blog post can you write

that suits their audience right you

don’t want to write anything random just

like carpet cleaning or something like

that you want to be a lot more relevant

as you can see here Susie Callahan

okay so there’s no reason why I can’t

get a guest post from this website here

and the more links that you have the

higher you’re gonna rank okay so you can

do this for all your top ten competitors

on Google search and build your links so

I also want to show you another method

and this method is actually trying to

find broken links so broken links are

basically pages which are not live

anymore so sometimes a blog might be

linking to a page which might not be

alive for example that owner has

forgotten to renew his domain or he

might have shut down his business and

website and that blog is actually still

linking to them okay so for example if

you’re a travel blog then I would do

maybe a you would do ‘ travel okay if

you’re in maybe the finance niche or

anything like that you might type in

finance click on plus I mean type in

plus apostrophes and do resource page so

we want to try and find a travel blogs

resource page alright and what you want

to do is you want to click on a few of

these to check because most of the time

they should be actually alive the links

but sometimes you can actually find

websites which have quite a lot of

broken links right what you actually

want to do is download the Chrome

extension called check my links and

install it and make sure

it’s actually activated here and then

you can click on it okay so I’m gonna

click on it for all of these websites so

it’s gonna run here and check the links

okay so this one here is I think a

travel blog about Peru okay so it’s

scanned the whole entire website to find

whether or not okay all these links here

pointing to an actual page or are they

pointing to a era four four page which

will give an invalid link right so these

are all valid so I’m gonna close the tab

here so with this website you’ll

actually see 31 invalid links right so

they have some broken links so what you

want to consider now is alright is this

blog appropriate for your own blog right

do you actually want to link from this

website here so if it’s actually like a

travel website and you’re a travel blog

and if you actually look here or you

might be a insurance company or anything

like that then what you could do is you

could email them and say okay this link

is not live anymore do you actually want

to link to me because you’re actually a

travel you know insurance company as

well and most likely they will actually

accept that and change that link so the

basic concept here is the website is

like a house and broken links are sort

of like like leaking holes right and

it’s like leaking water okay and you

found that for them and you’ve actually

found the piece of a puzzle where they

can just you know plug it back and stop

that leaking all right so so most of the

time they’ll actually change that for

you for this one here it seems like you

know these websites are working but I

think they’re actually trying to link to

their own domain so I’m gonna actually

close that one here you’ve got one

invalid link okay so as you can see here

he’s talking about visas and that you

can actually go to this resource here to

get an overview of sort of when you

actually need a visa

I get when you’re traveling so perhaps

on your travel blog you could create a

infographic or a blog post about you

know which visas you need to get okay

and then you could contact so then you

can contact James via email and say that

you have this resource you know visa

mapper is actually down so when I

actually see if it’s actually working

okay so as you can see it’s not working

anymore

so you could email him and say that you

have a better resource that perhaps he

can link to right we’re going to close

that and we won’t have a look at these

other ones okay so this one has 69

invalid links right sir I’m not quite

sure about these ones here but I want to

look through here alright so this one

here is invalid so this is a Indian car

hire company alright so this one’s not

found you know if you’re a car hire

company then perhaps you can email them

and you know say that this link is

broken would they consider linking to

you instead right just go down so this

one’s talking about Barcelona this one’s

talking about Cambodia international

travel insurance so yeah you could have

actually looked through it does take

some time because you want to find a

relevant link so I’m gonna leave it at

that for now with the link building it’s

best to get started first I don’t want

to overwhelm you guys with too much

information what I’m gonna show you now

is the analysis process of SEO so I’m

gonna show you how to track your

keywords and see what they’re ranking

for connected to Google Analytics which

is really really important for your

website because then you actually know

okay what people are doing on your

website and you can see you know the

bounce rate and things like that so you

can see whether or not people like your

page or not and then you could change it

change the wording change the images

update it and stuff like that okay okay

so if you actually want to track your

rankings for your keywords for your

actual domain name you can go back to

your seminar

and then you can click on projects here

alright so we’re gonna look for position

tracking you can click on that and then

you can enter in the domain name that

you want to track alright so I entered

my website click on setup and here you

can put in your business name if you

want venture click on device and

location so I want to set it up to track

on desktop and on Google and then I’m

gonna select the country

I might select actually just United

States and I’m not gonna select any

region you can if you want to especially

if you are a local website alright so if

you’re a local you know copper cleaning

web site then you probably want to

select let’s say you’re in Melbourne you

want to select Australia and then for

the state you want to select Victoria

and in Nobin ok and then you can click

on competitors here you can actually

enter in your competitors domain okay so

I’m gonna leave that empty for now I’m

gonna click on keywords so for the

keywords here then I might type in you

know Hogan sure I’ll something like that

ok so type in the keywords that you

actually want to track and then click on

add to project ok so these are the

keywords and then you can tick send me

weekly updates if you want updates from

SEMRush and then click on start tracking

so I’m going to deselect that and click

on that

so that’s going to start tracking your

keywords if you don’t want to use

SEMRush I also actually use another

software called cert book and I’ll leave

the link down in the description below

so right now I’m gonna show you how to

actually connect your WordPress website

with Google Analytics in your Google

browser what you want to do is type in

Google Analytics and then you want to

cook and then you want to click on the

first result okay so this Google

marketing platform I think they recently

changed it renamed it sorry and click

into that and then you can click sign

into Google marketing platform okay so

make sure that you actually sign in

using your Google account and here click

on analytics setup and that’s going to

take you to your analytics page right so

you might actually need to set it up

fill in some basic information but

generally what you’ll need to do is

you’ll need to find the admin tab here

okay so we’re gonna add in our website

and here you need to click on create an

account so create account and what you

want to do is you want to set up a

website name so I am actually just gonna

copy this URL here and then come back

here and paste that in as my website

name okay so you can name it whatever

you want your local website name or your

brand and then you want to put in your

website URL okay you want to remove the

HTTP and the front okay and make sure

just select it there only okay for the

category you can type in I think let’s

just do business if we can find it okay

for the reporting time zone I’m gonna

set it to Australia but you have to set

it to your country set it to Melbourne

and here we’re gonna leave everything as

is

and then we’re gonna click on get

tracking ID okay here I’m gonna select

Australia as well and then I’m gonna

accept the terms and servers here and

also here and I accept alright so once

that is done that has been created okay

so when that’s actually created you will

need to go back to your wordpress

website and we need to download a plugin

so click on plugins here and then what

you need to do is click on add new and

here what you can search for is google

analytics okay so what we want to do is

want to install google analytics

dashboard for WP okay it should be by

exact metrics and we’re gonna click on

Install Now and click on activate

and then what you want to do is you want

to look for Google Analytics on the left

hand here you can click on general

settings and we want to authorize this

plugin by clicking on that and here

we’ll want to click on get access code

okay so make sure you’ve actually added

in your website URL here and click on

get access code okay

select the website

select your email click on allow and

this is the code that you want to copy

paste it into here and save access code

okay

so that is so that will be selected

normally your website and then I’m going

to click on lock selection and then what

you can do is click on Save Changes and

I think I want to click on the tracking

code here and what I want to do is I

want to look for exclude tracking tab

here and I want to exclude tracking for

the administrator so basically when

you’re actually accessing that website

it’s not gonna track you know how many

visits or how many pages you actually

visit and things like that I’m actually

gonna select ok everything except the

customer and then click on Save Changes

and that is pretty much it and then when

you actually click on dashboard you’ll

actually see the dashboard here where it

can give you an actual overview of how

many people are visiting your website

how many users are visiting your website

how many pages in total you’re getting

every day or you know last 14 or 17 days

and also the bounce rate as well the

bounce rate basically means

what is the percentage of people who

just you know view one page and then

click off your website ok so the lower

the bounce rate the better if you

actually go to your Google Analytics

account you can then I think you can

click on the search thing here click on

home and here it’s gonna actually show

you the website data in more detail ok

so you can click on audience and all

these different information so I’m not

gonna go through this because this can

be a whole nother video so what we’re

gonna go through now is

some tips to actually increase your

ranking so I was going to create a whole

section on giving you the tips best SEO

tips to increase your rankings but Bryan

Dean from backlink accom has basically

covered that in his 15 all-time best SEO

tips video which I’ll link down in the

description below this is really good

but some of the things that he’s

referring to we’ve already covered that

but there’s also some bonus information

there which i think is really useful and

on his channel there’s also a lot of

stuff related to getting traffic and SEO

as well and what I recommend is checking

out Neil Patel his videos also cover you

know getting traffic SEO conversions

just all-round marketing and things like

that and also checking out smarter

bloggers if you are learning how to blog

all right so personally what I do

recommend is most people are probably on

you know a basic web hosting plan with

their web host what I recommend is to

actually move to cloud hosting or

WordPress hosting so it’s a lot faster

if you actually move up to those

services you could say web hosting is a

good place to start it’s sort of like a

Toyota

but like cloud hosting is like one step

further it’s like a BMW okay so you

probably don’t really need a dedicated

server which is like a Ferrari yet

because you’re probably not getting that

much traffic yet but if you actually do

then that’s what I recommend as well so

a faster website will mean a greater

user experience for your customers and

visitors I personally also use a service

called max CDN so this is a content

delivery network and it basically helps

deliver the website’s content to the

actual user faster okay and so let’s say

I have a website in Australia then I’ll

actually need to purchase a zone in

Australia we want to get more locations

okay so it’s actually $15 a month okay

so this will basically help deliver the

content to my Australian customers a lot

quicker but it is 15

dollars a month okay because increasing

the speed is gonna help with the user

experience want people you know check

out your site on their mobile or desktop

it loads really quickly and that’s gonna

improve your ranking over time okay so

that is pretty much it for this SEO

video hopefully you guys have enjoyed it

if you have make sure to leave a like if

you have any questions drop a comment

below and subscribe thank you

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