Home Digital Technology My 15 All-Time BEST SEO Tips (That Get Results)

My 15 All-Time BEST SEO Tips (That Get Results)

46
0
My 15 All-Time BEST SEO Tips

Today you’re gonna see my 15 absolute

best SEO tips ever I’ve used these exact

strategies to rank on the first page of

Google for keywords like on-page SEO

keyword research and link building the

best part all the tips I’m going to

share with you are insanely actionable

I’m brian dean the founder of backlinko

and in this video i’m gonna reveal my

favorite keyword research strategy what

I learned from analyzing 1 million

google search results and a new SEO

technique that’s crushing it right now

stay tuned

[Music]

before I reveal tip number one a quick

word of warning the tips I’m about to

share with you aren’t the here today

gone tomorrow strategies that stopped

working after a few months in fact I’ve

used some of these techniques since way

back in 2012 and they still work great

why because my SEO tips give Google what

it wants so whether you’re watching this

today or three years from now you can

use the techniques from this video to

get higher rankings and more traffic so

without further ado let’s dive right in

with tip number one which is to use

short URLs when I first started with SEO

I’d use the first URL that popped into

my head and that led to long ugly URLs

like this today I make sure to only use

short URLs why because all things being

equal short URLs rank better than long

URLs in fact I recently analyzed 1

million google search results and we

discovered that short URLs ranked best

in Google let’s move on to tip number 2

which is to use Amazon for keyword ideas

did you know that you can use Amazon for

keyword research well you can here’s how

first find a popular book in your niche

on Amazon next check out the books table

of contents each chapter is a potential

topic or keyword idea finally pop the

chapter titles into your favorite

keyword research tool to see if they get

searched for in Google now it’s time for

a third tip which is to optimize your

title tag for CTR I probably don’t need

to tell you that you should include your

target keyword in your title tag but

what you might not know is that you also

want to optimize your title tag for

click-through rate why two reasons first

when you improve your CTR you get more

traffic without needing higher rankings

for example let’s say that you rank

number four for your target keyword if

you double your CTR

you double your traffic second Google

recently stated that they use CTR as a

ranking signal and this makes sense if

you think about it if people click on

your result it sends a clear message to

Google that this page is a great result

for this keyword and they’ll give you a

ranking boost bottom line optimize your

title tag not just for keywords but for

CTR too I’ll show you exactly how to

boost your click-through rate later in

this video but for now let’s dive in to

tip number four which is to publish

content that’s at least one thousand

eight hundred and ninety words remember

that ranking factor study that I

mentioned earlier well one of the most

interesting findings was that longer

content tended to rank better than short

content in fact we found that the

average first page result in Google

contained 1890 words yes this goes

against the idea that people online have

short attention spans but the data

proves this clearly isn’t true because

the fact is this when you create a high

value resource people will want to read

it even if it’s really long for example

I’ve opposed to my blog called ecommerce

SEO the definitive guide this post is

over 5,000 words and it ranks in the top

three of Google for my target keyword

ecommerce SEO bottom line if you have a

page that you really want to rank

make sure it contains at least one

thousand eight hundred ninety words of

awesome content let’s dive right into

tip number five use title tag modifiers

believe it or not but most of your

search engine traffic comes from very

long very specific searches for example

someone’s searching for a new pair of

slippers might search for something like

this as you might expect insanely long

keywords like this aren’t going to show

up in any keyword research tool if they

don’t show up in a tool how can you

possibly optimizer on them it’s easy

just add modifiers to your title tag

some of my favorite title tag modifiers

are the current year best review free

shipping and checklist so you want to

make your title tags

looks something like this with a title

tag like this you’ll rank for your

target keyword fluffy slippers and

dozens of longtail keywords – yes my

fluffy slipper just came in the mail

with that it’s time for tip number six

use keyword rich URLs this is a simple

one whenever you create a URL for one of

your pages make sure it contains your

target keyword for example here’s a page

at backlinko optimized around the

keyword SEO tools as you can see the URL

is short which is the tip I showed you

earlier and you can also see that the

URL contains my target keyword it’s that

simple

let’s jump into tip number 7 which is to

use numbers in your title tag to boost

CTR remember a few minutes ago when I

said that Google uses your site’s

click-through rate as a ranking factor

if lots of people click on your result

it sends a clear message to Google that

this page is a great result for this

keyword and they’ll give you a rankings

boost the question is how do you improve

your CTR one of the easiest ways to get

more clicks on your result is to add a

number to your title tag

according to a recent industry study

titles with numbers get 36% more clicks

than titles without a number that’s why

I make sure to use the number in almost

every single one of my titles moving

right along here we’re already on to tip

number 8 use two-step email outreach I

probably don’t need to tell you that to

rank in Google today you need to build

backlinks but not just any backlinks

whitehat backlinks from authority sites

in your industry the question is how do

you do it in my experience nothing beats

old-fashioned email outreach that said

there’s a right and wrong way to do

email outreach you see most people send

out hundreds of spam emails begging for

links in fact that’s what I did back in

the day it didn’t work back then and it

definitely doesn’t work today instead I

recommend two-step email outreach let me

explain how two-step email outreach

works with the real life example a

backlinko reader named Mike Bernardo was

promoting an infographic for one of his

clients at first Mike would ask for a

link in his initial outreach email but

it wasn’t working so he decided to try a

two step approach so in Mike’s first

email instead of asking for a link right

off the bat he asked if the blogger a

journalist would like to see his

infographic when they said yes he

followed up with a link pitch and the

two-step approach led to 40% more

responses than straight up asking for a

link

speaking of link building it’s time for

tip number 9 broken link building broken

link building is one of my favorite

white hat link building strategies

here’s how it works

first find a site that you want to get a

link from next find a broken link on

that site the easiest way to find broken

links is to use the excellent check my

links Chrome extension when you find a

broken link look for a piece of content

on your site that would make a good

replacement for the dead link if you

don’t have something that would make a

good replacement feel free to create one

finally email the site owner to let them

know about their broken link and when

they get back to you pitch your link as

a replacement that’s all there is to it

all right next up we have SEO tip number

10 choose keywords with strong

commercial intent here’s a mistake I see

a lot of people make and it’s a mistake

I made a lot back in the day what’s the

mistake choosing keywords that have zero

commercial intent so what does

commercial intent mean exactly

commercial intent is the likelihood that

someone’s searching for a giving keyword

will buy from you

for example someone searching for

premium yoga courses has a much higher

commercial intent than someone searching

for free yoga videos wait I have to pay

for this I’m not here fortunately you

can easily size up a keywords commercial

intent using the Google Keyword planner

the higher the estimated bid that higher

the commercial intent bottom line yes a

keyword search volume and competition

are important but before we decide on a

keyword make sure it has at least some

commercial intent let’s move on to tip

number 11 which is the controversial one

delete underperforming pages a while

back a webmaster trends analyst at

Google said something very interesting

don’t create low quality and no value

add pages we think that it’s a waste of

resources

the other thing is that you just won’t

get quality traffic if you don’t get

quality traffic then why are you burning

resources on it in other words having

lots of excess pages on your site is bad

for SEO and that’s why I recommend

deleting pages on your site that don’t

bring in any traffic in fact proven calm

recently deleted 10,000 pages from their

site and it’s one of the main reasons

that their organic traffic improved by

88% in six weeks

bottom line delete low quality pages

from your site you’re not getting any

traffic anyway so you have nothing to

lose by deleting them in fact in my

experience deleting these pages can help

your remaining pages rank better in

Google now it’s time for our first video

SEO tip optimize your videos around

video keywords as you probably notice

YouTube dominates Google’s first page

for so many different keywords in fact

45% of all Google search results contain

a YouTube video but that also means that

55% of Google’s results don’t contain a

video why is this important well if

you’re trying to rank your videos in

Google you need to make sure that there

are already video results for that

keyword otherwise your video is super

unlikely to ranking Google so before

deciding on a keyword for your video

search for that keyword in Google if you

see a YouTube video on the first page

great you just found a video keyword but

if you search for your keyword and don’t

see a youtube result then you might want

to choose a different keyword to

optimize your video around speaking of

keywords let’s dive into tip number 13

use reddit for keyword research reddit

is one of my favorite places to find

untapped keywords that my competition

doesn’t know about where else can you

find a site where people discuss

literally every topic on to the Sun I

mean reddit has an entire section of

their site dedicated to otters otters

seriously so how can you use reddit for

keyword research let me walk you through

an example let’s say that you run a site

that sells paleo diet meal replacement

bars you do a search for Paleo diet in

reddit

then check out any subreddits or threads

that cover that topic when you see a

topic covered again and again you have a

keyword that you should look into

that keyword into your favorite keyword

research tool to see how many people

search for that term in Google rinse and

repeat until you have handfuls of

Awesome keywords okay it’s time for our

second to last tip tip 14 link out to

Authority websites want to see something

interesting an SEO agency in the UK

recently ran an SEO experiment they

created 10 brand new websites all

optimized around the same made-up

keyword file and dosing file in Dokic

violen dosuk how do you even pronounce

that

anyway the 10 websites were all set up

exactly the same way except five of them

had one major difference they contained

outbound links to Authority websites and

sure enough the five sites with outbound

links ranked above the sites that didn’t

have any bottom line link out to

Authority websites in every piece of

content that you publish okay here’s our

last tip tip number 15 hack Wikipedia

for keyword research

just like reddit Wikipedia is a keyword

research goldmine here’s the exact

process that I use to find amazing

keywords on Wikipedia step 1

type in a topic or keyword into

Wikipedia for example if your site

publishes content about coffee you’d

want to type coffee into Wikipedia

search step number two is to look at all

their articles on Wikipedia that the

Wikipedia article links to the anchor

text of these links can be great keyword

or topic ideas finally for step number

three look at the table of contents for

that article these can also reveal

amazing keyword ideas that would be hard

to find otherwise did you learn some

cool new stuff in this video then make

sure to subscribe to my youtube channel

right now just click on the subscribe

button below this video

also if you want exclusive SEO and

traffic techniques that I only share

with subscribers head over to backlink

or calm and sign up for the newsletter

it’s free now I want to turn it over to

you which SEO tip from today’s video are

you gonna try first are you going to add

numbers to your title tag or try

Wikipedia for keyword research let me

know by leaving a comment below right

now yeah cuz I just need to go boom like

this my fluffy slippers just came in the

mail

I’m feeling it I’m gonna sit as long as

I can because ma look at you in your

chair comfy chair

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.