Home Life Art provides meaning – Redbubble Co-founder and CEO

Art provides meaning – Redbubble Co-founder and CEO


As CEO of Redbubble Group, I wanted to reach out to you in the artist and customer community to discuss the coronavirus pandemic.

We are all experiencing anxiety and fear. This is to be expected as we are seeing our world change. But we can be sure a new one will emerge. And it can be better if we choose to make it so. A world that acts more as a global community, where we recognise our shared humanity, and where strong local institutions are valued.

To those of you who are ill with COVID-19, or have loved ones who are, we hold you in the light. We hope for your speedy and full recovery. To any who may be grieving, we all at Redbubble and in the Redbubble community grieve with you.

In all of this, Redbubble (and our sister site TeePublic) can help. We can do so by enabling all of you in our artist communities to do what you do. My colleague, Adam Schwartz at TeePublic beautifully captured this through “An Artist Call to Arms.” In a few short paragraphs he articulates the extraordinary importance that art can have at a time like this:

“In times of human struggle, the world needs art. Crises such as this are too complex, too nuanced to put into words, but art is a higher form of language. When we don’t know what to feel, art can illustrate emotion … [As an artist] You do have a sword to wield. Can you push through anxiety and find the space to be creative? Can you find your voice and whisper to us, a joke, an idea, or a memory of some better time? I implore you to try … as an artist community our voices echo more loudly than one could ever do alone.”

I endorse this sentiment as we all try to find ways to help our fracturing communities. I urge you to pursue and share your creative passions. No matter how small they may seem. When asked “what does art do?” my answer has always been “it provides meaning.” Now more than ever the world needs meaning.

From all of us at Redbubble Group, we are continuing to support you in your creative endeavours. We remain committed to ensuring that you are able to stay connected to the Group’s content partners, a localised yet diversified fulfilment and shipping network, and millions of customers globally.

Creativity will help us get through this.

Martin Hosking, Redbubble Co-founder and CEO


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